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VA Copywriting

DIY Copywriting

5/10/2007

Copywriting - Business Jargon





Pictured above: Motivational speaker Milo Shapiro of IMPROVentures using
the fun of improvisation to prove business points in a conference keynote speech.


Clicks and Mortars (updated from "Bricks and Clicks")

How to use it in a stupid sentence: We are living in a web-based, clicks and mortars retail environment.

The idea that every company that has a retail operation and wants to sell on the Web now does.

Let's Take That Offline

How to use it in a stupid sentence: Larry, lets take that situation offline.

Meaning: Annoying way of saying "let's" talk about it later."

Win-Win

How to use it in a stupid sentence: This makes for a win-win partnership.

Let's face it: This is just a myth. Typically, no situation yields a solution in which both sides win equally. This is just a way for the winner to make the loser feel better. Usually, one side wins and one side loses.

Full Pipeline

How to use it in a stupid sentence: We are working with a full pipeline, it may be time to scale up production.

This term was used when companies were flooded with lots of sales prospects. Remember when you could just sit by your phone and prospects would call? I can't find many people talking about this these days. By the way, what do we call it when there are few sales prospects? An "empty aqueduct?"

Push the Envelope

How to use it in a stupid sentence: We really need to push the envelope on this project, people.

Newfangled ways of doing things are expensive. So are paradigm shifts. I suggest we spend less time pushing envelopes and more time licking stamps for contacting prospective customers.

Blue Sky Thinking

How to use it in a stupid sentence: We need some real blue sky thinking to get out of this mess.

Meaning: This is similar to thinking "out of the box" and is supposed to be a situation where you come up with ideas taking into account no preconceptions and not dismissing ideas instantly

Brain Dump


How to use it in a stupid sentence: I'm calling a meeting to brain dump on this new project.

Meaning: Brainstorm

Core Competencies


How to use it in a stupid sentence: Our core competencies are in logistics

Meaning: What you/your company does well

Customer- Centric

How to use it in a stupid sentence: We deliver a customer-centric product.

Meaning: Since ultimately we sell to the customer, we might as well listen to what they're saying. Similar: customer-driven.

End to End

How to use it in a stupid sentence: Let's visualize the process end-to-end

Meaning: Let's work out the whole process

E.T.A.


How to use it in a stupid sentence: What's the E.T.A. on this report?

Meaning: short for expected time of arrival, i.e., how long will it take to get it finished.

First Mover


How to use it in a stupid sentence: If we launch 3G now, we'll have first mover advantage

Meaning: If we pay massive advertising costs to educate customers about this new development, we'll hopefully have the advantage of getting lots of customers. If not, we've paid to educate people whilst other companies with no ad costs will reap the rewards.

Going Forward

How to use it in a stupid sentence: I think it's important that, going forward, you continue to manage the project pro-actively.

Meaning: In the future

Go To Market

How to use it in a stupid sentence: We need to update our go-to-market strategy.

Meaning: Cross your fingers

Leverage (the Proposition)


How to use it in a stupid sentence: See if you can leverage the proposition with them over point 2b, sub-para 5, clause 2

Meaning: Getting some value out of a certain situation for you/your project goals

Low- Hanging Fruit

How to use it in a stupid sentence: We started off by removing the low-hanging fruit, before looking at the tougher problems

Meaning: The bits that can be done quickly and easily but still have an effect. Origin: unknown, and that's probably a good thing.

Manage Expectations

How to use it in a stupid sentence: Make sure that you manage expectations so that they're not disappointed if we can't deliver

Meaning: Make sure people expect realistic outcomes from a project - e.g. not too much.

Out of the Box

How to use it in a stupid sentence: It'd be great if you could think out of the box and generate some radical ideas

Meaning: Don't just come up with the same old obvious solutions, try and be creative when brainstorming ideas.

Out of Pocket

How to use it in a stupid sentence: I'll be out-of-pocket for the next two days and won't finish the project.

Meaning: I'm shacking up with my girlfriend - leave me alone.

Pro-active

How to use it in a stupid sentence: I think we need to be a bit pro-active here

Meaning: If you don't keep on pestering someone about this, nothing will happen

Push Back

How to use it in a stupid sentence: Can you just push back on that point and get him to amend his stance?

Meaning: Try to get someone to change their mind, or debate a point, by questioning someone's opinion

Quick Win

How to use it in a stupid sentence: Please come up with a list of quick wins we can look to implement

Meaning: Things that are fairly simple (in terms of time and/or cost) and will help improve the situation with regards to a project/product

Robust

How to use it in a stupid sentence: Before taking this to market, let's make sure it's robust

Meaning: Let's be sure it doesn't break down within the first few months

Scalable

How to use it in a stupid sentence: It\'s a great solution for 100 customers, but is it Scalable?

Meaning: Will it work for lots of people as well as just a few?

Seamless

How to use it in a stupid sentence: Ideally our customers would experience a seamless proposition

Meaning: Our customers want one, easy relationship with us no matter how they contact us

Solutions


How to use it in a stupid sentence: Let's be pro-active in our brainstorming of solutions

Meaning: I haven't got a clue how to fix this - any ideas?

State of the Art


How to use it in a stupid sentence: This is great - it's a state of the art solution

Meaning: Really good, the best, most modern solution

Team Player


How to use it in a stupid sentence: Jonesy from accounts is a real team player

Meaning: Someone who is not just out for themselves but works well with others and has a concern for their well-being

The New World


How to use it in a stupid sentence: Of course, in the new world things will look a little different

Meaning: The structure of a company after a re-structure or major shake-up.

Touch Base


How to use it in a stupid sentence - "I need to touch base with Fred on this one."

Meaning - "I need to go a speak to Fred about something"

Traction

How to use it in a stupid sentence: I'm concerned. We're working hard, but not getting much traction on this.

Meaning: Despite our best efforts, no-one is doing what we want and that's stopping our progress with what we want to do.

Turnkey

How to use it in a stupid sentence: I'm striving for that illusive thing - the turnkey solution

Meaning: A solution that really opens doors - hence turn key. Funny really.

Upskill

How to use it in a stupid sentence: During your career it's important to ensure you continue to upskill.

Meaning: To improve your marketability and worth to a company by developing your skills.

At this Juncture


How to use it in a stupid sentence: We're not prepared to go public at this juncture.

Meaning: At this time.

Bang for the Buck

How to use it in a stupid sentence: We provide bang for the buck through our value-added solutions.

Meaning: The return on invested money.

Cook the Books

How to use it in a stupid sentence: Enron Execs really cooked the books.

Meaning: A fraudulent attempt to falsify company records.

Cyberslacking

How to use it in a stupid sentence: Reddit encourages cyberslacking.

Meaning: Wasting company time by casually browsing the Internet or instant messaging.

Drill Down

How to use it in a stupid sentence: Lets drill down into this issue.

Meaning: To look into thoroughly.

Due Diligence

How to use it in a stupid sentence: Our due diligence was done during all phases of production.

Meaning: The thoroughness required to ensure success in business decision-making.


Hammer Out

How to use it in a stupid sentence: Bill, let’s set aside some time to hammer out the details.

Meaning: To reach a consensus after a long debate.

Human Capital

How to use it in a stupid sentence: Our greatest asset is our human capital.

Meaning: A new way of referring to employees as living assets.

In the Cards

How to use it in a stupid sentence: Profitability is in the cards for q3.

Meaning: A likely outcome.

Magic Bullet

How to use it in a stupid sentence: Outsourcing could be the magic bullet to solve our pipeline issues.

Meaning: The perfect solution to a given business problem. Unfortunately, it can't be used to shoot the person dropping terms like this.

Meritocracy

How to use it in a stupid sentence: We prefer a meritocracy to business based on seniority.

Meaning: An organization in which the success of individuals is claimed to be based on their aptitude, or merit.


Mission Critical

How to use it in a stupid sentence: The Sterling Account is really mission- critical at this point.

Meaning: Something that is vital to the success of your business. Easy on the army lingo, soldier.

On the Cheap

How to use it in a stupid sentence: No expense account for this trip. We're going to have to do it on the cheap.

Meaning: To do something at a low cost.

Price Point


How to use it in a stupid sentence: What kind of price point were you looking for?

Meaning: Although a legitimate economic concept, business people are simply happy to have a much cooler way to say 'price'.

Put to Bed

How to use it in a stupid sentence: We just need to put these last issues to bed.

Meaning: To conclude something.

Q1

How to use it in a stupid sentence: Profits are down from Q1.

Meaning: A slick way to say 'first quarter'. Similar usage for the other three quarters is also cool.

Resource-intensive

How to use it in a stupid sentence: This tool is not very resource-intensive.

Meaning: Expensive.

Resonate

How to use it in a stupid sentence: This new model will really resonate with the youth market.

Meaning: To appeal to someone on a fundamental level.

Run it up the flagpole and see who salutes

How to use it in a stupid sentence: Why don't we run this idea up the flagpole and see who salutes.

Meaning: To find out what colleagues think of a new idea.

Sense-checking

How to use it in a stupid sentence: This idea seems a bit out there, perhaps it needs some sense-checking.

Meaning: The formalized process of ensuring that something is reasonable, or 'makes sense.'

Tacit Knowledge

How to use it in a stupid sentence: The CEO's tacit knowledge drove profitability.

Meaning: Complicated way of referring to information that only exists within the head of an employee(s). The challenge is often to find a way to record this knowledge before they ditch the company.

Value Proposition

How to use it in a stupid sentence: Our value proposition is in our superior service and customer service.

Meaning: The collection of tangible and intangible things that your product offers.

Value-add

How to use it in a stupid sentence: We have to evaluate the value-add of this activity before we drop any more money into it.

Meaning: A typical biz-speak reversal of 'added value.'

With all Due Respect

How to use it in a stupid sentence: With all due respect, your idea sucks.

Meaning: Usually spoken just prior to showing no respect at all.

There is a great Web lingo generator at Dack.com. The next time you need to "strategize enterprise initiatives" so you can "empower frictionless communities" and "envisioneer out-of-the-box e-markets" to "facilitate extensible users," this tool will come in handy for you.

http://dack.com

and another:

http://www.mwls.co.uk/jargon.htm

List Compiled From :

http://www.theofficelife.com/business-jargon-dictionary-B.html

http://www.saidwhatguides.co.uk/cliches.php

http://nancyfriedman.typepad.com/away_with_words/2006/11/valueadded_outs.html


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