9/28/2007
Copywriting Company - Ambient Billboards
As a copywriting company, we are always interested in new and innovative marketing ideas. Setting yourself apart from the competition in such an advertising-saturated world is no easy task. The following are some creative examples of billboard advertising that do something very unique. These so-called "Ambient Billboards" interact with the environment, making them more than just a standalone outdoor ad. They really reach out to those who see them, making a lasting impression and successfully conveying their marketing message. This is precisely the sort of thing we strive for with in copywriting. Not necessarily being shocking to completely out of the ordinary, but connecting with potential customers on a level that goes beyond simply telling them about a product or service. It is our goal to help clients reach out beyond the superficial, to make their message meaningful, memorable and actionable.
This is a genius example of a billboard interacting with its environment. Not only does it make for an interesting billboard, the way that it interacts with its environment is directly related to the product, in this case suntan lotion.
An interesting concept, I love how they made the Jeep mockup look like a bug by simply opening its doors and putting matching surf boards on top (if that wasn't obvious
An interesting take on these ambient billboards is actually changing the shape of the billboard itself to realize the concept. This is a perfect, although probably very expensive, execution of this idea.
As we continue to run out of advertising space in cities, many apartment buildings have begun selling ad space over windows. Generally I find this annoying/gaudy, but at least this one does it creatively, and recognizes that it is on a building inhabited by people.
Some of the best ambient billboards interact with individuals. This great example from The Economist does just this by conveying value through an interactive (idea) light bulb.
Simply Stunning. The paint even splashes on to another company's ad.
Sorry if you have seen this one before, but this billboard was too cool to leave off the list.
The only problem with this one would be the upkeep, it probably doesn't send a good brand image unless you mow the grass every day...
The more the interaction, the better the effect and the more memorable, although I think this one falls a bit short on incorporating meaning into the way it interacts with the environment
Conceptually genius, it would be even better if you got some sort of prize if you actually grabbed one of those brochures. This billboard was not only a sensation on the streets of Tokyo with bystanders, it also became an online viral success. Two birds with one stone, and a lot of great publicity for Adidas. Labels: Advertising, Billboards, copywriting |
The ad with the paint spilling is actually for Nationwide, not Coop's Paint. It goes with their ad campaign of "Life comes at you fast". :)
Indeed, these are interesting. However, way too much money is spent on ads when much of that could be spent on making products better. Nothing lasts and almost everything pollutes these days…
Fun Blog! Re: Joshua- Theres no point in making a product better if no one knows to buy it. In fact with great marketing and a very regular product you can make tons of money. Look @ Voss water. are you kidding me? thats all image branding.
The one with the splashed paint is in downtown Columbus (home of Nationwide) in the parking lot next to the Federal courthouse. When my wife and I were down there about a month and a half ago, I parked in that lot and didn't see it (too close up...I was parked right by the cars within the frame of this pic, but looking the other way toward the camera) until I was pulling out at the end. At first I thought it was some freaky sort of vandalism...but then got my bearings and looked around and up until I figured out what was going on. Pretty freaky.
While creative, I still hate ads. The bigger they are the more of a blight on our surroundings. We don't need to be continually prodded to buy crap. Our materialistic ethos will be our undoing, eventually.
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