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ARE YOU A SMALL OR MEDIUM BUSINESS OR PART OF A LARGER
CORPORATION?
Click here to learn
more about working directly with and hiring Get It In
Writing for copywriting and marketing consulting
services. We’re looking to build a long-term
relationship as your copywriter and part of your
marketing team.
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ARE YOU A WEB, SEO, P.R., AD, GRAPHICS OR PRINTING
COMPANY, CONSULTANT OR AGENCY?
Click here to learn
more about outsourcing your clients’ copywriting needs
to Get It In Writing for copywriting and marketing
consulting services. Your clients will get the high
quality copy they need quickly and professionally.
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ARE YOU A BUSINESS OWNER, ENTREPRENEUR, COACH,
CONSULTANT, VIRTUAL ASSISTANT OR EXPERIENCED WRITER?
Click here to learn
more about how our “DIY” (Do It Yourself) products and
tools will give your business the marketing boost it
needs and you the skills do it yourself.
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SMALL BUSINESS WEBSITES CAN BE BIG MONEY-MAKERS
Attorneys and Business Owners Invited to Learn Most Effective
Route to New Customers, Increased Business, Better Bottom Line
SOUTH FLORIDA
--- Small businesses and law practices looking
to market themselves online are more likely than
not missing out on huge opportunities to garner
new clients.
“Lawyers and business owners who market on the
Internet aren’t just doing the ‘in’ thing,”
explained Rich Sierra, principal of Richard
Sierra & Associates, PA, “they’re grabbing the
very real opportunity to attract new clients and
increase their billings substantially.” Sierra
adds for his legal colleagues, “Today’s client –
the one who finds you on the web and establishes
a relationship – could be tomorrow’s Microsoft.”
Helping fellow lawyers explore the potential of
the Internet comes naturally for Sierra, who
founded and managed his own Internet marketing
firm, Healthcare Recruitment On Line, Inc.
Now Sierra and Copywriting/Marketing Expert
Allison Nazarian, founder and president of Get
It In Writing, Inc., have teamed up to share
their know-how with both the legal community and
business owners through two seminars, Internet
Marketing for Lawyers and Internet Marketing for
Small Businesses, both designed to educate both
groups on how to promote their businesses and
practices on the web.
“People don’t read information on a website in
the same way as they read printed material,”
advises Nazarian. “When we write for the web, we
know how to guide visitors in a way that prompts
a more qualified and immediate response. Web
writers move readers along, not unlike a legal
brief or argument.” She added that anyone
promoting their business on the web or even
considering doing so will want to learn, among
other things, what words are “musts” for web
copy.
Nazarian points out that there is difference
between the website of a smaller business and
that of a huge corporation.
“Written professionally and on-target, a website
can inform and serve existing clients while
attracting new clients,” she explains.
Nazarian’s portion of the seminar will convey
how to develop and write copy that brings in
more client calls and e-mails.
Sierra and Nazarian will present the first two
in their series of seminars on Thursday, April
26, 2007 at The Renaissance Fort
Lauderdale-Plantation Hotel in Plantation.
The morning session, Internet Marketing for
Lawyers, begins with an 8:00 a.m. registration.
The afternoon session, Internet Marketing for
Small Businesses (lawyers also welcome), kicks
off with registration at 1:00 p.m. Each seminar
is three hours long.
Sierra will focus on how to promote solo and
small legal practices online, and will also
cover material on search engines/organic pages,
pay per click sites and legal directories. “Our
objective,” says Sierra, “is to give fellow
businesspeople implementable ‘secrets’ to
promoting their services and goods online
through online marketing initiatives that work.
Our goal is for attendees to make informed site
design improvements, drive targeted traffic and
increase conversions and profits.”
Those interested in attending are encouraged to
sign up prior to March 30 to receive the Early
Registration price of $199 per session. After
April 1, the price per session will increase to
$225.
To register online or to download a registration
form for mailing/faxing: GetItInWriting.biz .
About Richard Sierra & Associates, PA: Since
2004, Richard Sierra, principal of Richard
Sierra & Associates, PA, has been providing
exceptional legal services to small businesses
located in Florida. Whether it is a document
review, breach of contract dispute, buying or
selling your business, protecting your trademark
or any of the many issues that you face as a
business owner, our firm would like to become
your “in-house counsel,” the people you call
when a question or issue arises. View the firm
online at:
www.BusinessLawyer.biz.
About Get It In Writing, Inc: Since 2001, Get It
In Writing, Inc. has been a leader in developing
the messages, words and ideas of
business-to-business (B2B) and
business-to-consumer (B2C) communications. The
firm, which has built a solid reputation as a
trusted and indispensable resource for
professionals in marketing, advertising, sales,
graphic design, web development, public
relations, branding and consulting, helps
clients harness the power of words to
communicate, sell, inform, educate and
publicize. For information, free resources
and/or to buy services online, visit
www.GetItInWriting.biz.
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