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ARE YOU A SMALL OR MEDIUM BUSINESS OR PART OF A LARGER
CORPORATION?
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more about working directly with and hiring Get It In
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services. We’re looking to build a long-term
relationship as your copywriter and part of your
marketing team.
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consulting services. Your clients will get the high
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What To Look For When Hiring a Copywriter
Having a
reliable copywriter on-call can be vital. If you
don’t have that "go-to" person on your team,
what usually happens is that a critical project
rears its head and you're stuck beating the
bushes to find someone at the last minute.
Sometimes you’ll succeed and sometimes you won’t
(and sometimes you will get stuck with the
writing!).
So get a great copywriter on board BEFORE you
need one and follow these tips to guide you in
working with the right copywriter:
-
Don’t settle for part-timers and moonlighters. You
wouldn’t go to a moonlighting doctor, would you?
-
Ask for an information or media kit with specific facts
about the writer’s background, services offered, fees, client
list, samples, copies of articles and so on.
-
Ask around. Creative directors at ad agencies, graphic
designers, communication managers at local businesses and
members of professional associations may know someone who’s
perfect for your needs.
-
Pay no mind to geography. It’s nice to work with local
talent, but that shouldn’t rule your decision. Talented
copywriters are all over the country. If you find a local pro,
great. But put quality ahead of proximity.
-
Follow your gut. Use your brain to evaluate the
information and facts you collect, but pay attention to your
instincts, too, to find someone you can work with comfortably.
-
Treat a pro like a pro. Develop and maintain a good
long-term relationship. True professionals are always busy and
in demand, so they don’t have to put up with unprofessional
behavior.
-
Provide background material. You undoubtedly have
marketing plans, reports and lots of other paperwork loaded
with information. Gather it up and hand it over.
-
Let your writer write. Once you work out the details,
stand back and let your copywriter do what s/he does best. And
never write by committee. It’s annoying and will lack the
spirit and focus one good writer can pull off by working
alone.
-
Give specific and frequent feedback. Saying things like,
“This section needs more wow” doesn’t help. If you're unhappy
about part of the copy, tell the writer exactly what you don’t
like and how you want it revised. And when you like the copy,
say it. Positive feedback feeds writers egos, tells them more
about your likes and dislikes and helps you get better work in
the future.
Having a professional copywriter
on-call is essential. A pro’s prose will help sell your products
and services and make your projects – and your life – a lot
easier.
So take the time to find the right writer...today.
Allison Nazarian is president and chief copywriter of Get
It In Writing, a Florida-based company that helps businesses
nationwide harness the power of words to sell, inform and
publicize. Allison can be reached at 561-989-8555 or
anazarian@getitinwriting.biz.
Copyright© Get It In Writing, Inc. May be reprinted without
permission of Get It In Writing, Inc and Allison Nazarian if in
full, unchanged format and with complete attribution to author.
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