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CORPORATION?
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more about working directly with and hiring Get It In
Writing for copywriting and marketing consulting
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COMPANY, CONSULTANT OR AGENCY?
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Shhhh… Direct Mail Copywriting Secrets
Direct mail companies, writers,
websites and experts all offer many rules and “helpful hints”
for creating direct mail copy.
But I’m taking it one step further. I’m going to actually share
with you my Top 3 Secrets for blockbuster direct mail
copy (direct mail copy = words that sell).
They’re beautiful in their simplicity, but you’d be shocked at
how seldom they are actually followed:
You’d better know what you’re selling…inside and out.
Don’t even pick up your mouse until you know every
possible benefit and selling point like the back of your hand.
Enough said.
Choose your words prudently…and creatively.
As you know, words are mighty and, when chosen well,
have the power to persuade. Your choice of words needs to create
feelings that will motivate buyers.
Encourage them to act NOW.
The old, reliable “call to action” is MUST. It’s not
enough to sell them – tell them clearly what to do now, show
them ‘why’ and explain ‘how.’
Allison Nazarian is president and chief copywriter of Get
It In Writing, a Florida-based company that helps businesses
nationwide harness the power of words to sell, inform and
publicize. Allison can be reached at 561-989-8555 or
anazarian@getitinwriting.biz.
Copyright© Get It In Writing, Inc. May be reprinted without
permission of Get It In Writing, Inc and Allison Nazarian if in
full, unchanged format and with complete attribution to author.
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