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Don’t even think about writing for the web if …
What websites need is better
writing. And I don’t say that because I’m a writer.
The sad truth is that – in very
general terms – the quality of web writing is mediocre. I’m not
calling for elegant prose. What I’m saying is that what your
website reveals – in clear, well-placed words – influences what
people think of you, your product, your company.
Here are the top five ways to tell you’re NOT ready for prime
time web writing.
-
Your ego knows no bounds.
Leave your arrogance at the door and talk about the needs of
your target audience instead, or leave your audience saying
“so what” and moving on to the next site.
-
You always wished you had written War and Peace.
Good web copy should be short and snappy. If, for some reason,
you feel compelled to write tons of words on a single topic,
it better be compelling! A good rule of thumb is: make your
point, then stop.
-
You were the first one eliminated in the 3rd grade
spelling bee.
If
your spelling and grammar leave something to be desired, it
may be that writing for the web isn’t for you. It’s tough,
calls for a lot of experience and if done carelessly or
incorrectly creates a very bad impression. Ensure that your
web content is free of spelling and grammatical errors and is
punctuated correctly. And never upload it without
proofreading.
-
You have many strong points…writing headlines isn’t one
of them.
Headings are critical to web writers – and readers. The rules:
keep them short, keep them clear and don’t worry about being
clever. In fact, don’t even try. Web headlines aren’t about a
quick wit; they’re about placing the most important keywords
for your content.
-
You place good design or “bells and whistles” far ahead
of content.
When you come right down to it, content is everything. It not
only makes your company look great, it sells and – when given
the care and importance it deserves – it can establish (or
squash!) your brand.
Allison Nazarian is president and chief copywriter of Get
It In Writing, a Florida-based company that helps businesses
nationwide harness the power of words to sell, inform and
publicize. Allison can be reached at 561-989-8555 or
anazarian@getitinwriting.biz.
Copyright© Get It In Writing, Inc. May be reprinted without
permission of Get It In Writing, Inc and Allison Nazarian if in
full, unchanged format and with complete attribution to author.
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