FREE e-book Learn to: Build your business. Attract new clients. Gain visibility. Sell more. 8 Copywriting Secrets Guaranteed To Grow Your Business + bonus e-newsletter   Name Email We will NEVER rent, sell or trade your name and e-mail address. Guaranteed!

Writing your marketing copy on your own? Check out these proven techniques most master copywriters don’t want you to know Do-It-Yourself Copywriting Guaranteed To Ignite Sales & Explode Your Business: Click here to learn more

IN THE NEWS & PRESS AS SEEN IN… The Wall Street Journal INC Magazine Christian Science Monitor WomenEntrepreneur.com Ragan's Media Relations

WHAT WE'RE FEATURING TODAY BLOG GHOSTWRITING Everyone wants one, but no one wants to write it. We’ll research your business, industry, competitors, audience. Then we’ll write and post blog entries that inform your audience, encourage increased web traffic and elevate you to expert status.  Click here to learn more.

	ARE YOU A SMALL OR MEDIUM BUSINESS OR PART OF A LARGER CORPORATION? Click here to learn more about working directly with and hiring Get It In Writing for copywriting and marketing consulting services. We’re looking to build a long-term relationship as your copywriter and part of your marketing team.
	ARE YOU A WEB, SEO, P.R., AD, GRAPHICS OR PRINTING COMPANY, CONSULTANT OR AGENCY? Click here to learn more about outsourcing your clients’ copywriting needs to Get It In Writing for copywriting and marketing consulting services. Your clients will get the high quality copy they need quickly and professionally.
	ARE YOU A BUSINESS OWNER, ENTREPRENEUR, COACH, CONSULTANT, VIRTUAL ASSISTANT OR EXPERIENCED WRITER? Click here to learn more about how our “DIY” (Do It Yourself) products and tools will give your business the marketing boost it needs and you the skills do it yourself.

Web Has Permanently Changed Copywriting - Copywriters and Marketing Consultants Retraining Selves, Clients

Boca Raton, FL --- It’s a good thing Get It In Writing, Inc.’s (GIIW) team of copywriters aren’t getting paid by the word.

Thanks to the Web, they would be taking a 50% reduction in pay compared to what they made in the 1990s, according to Allison Nazarian, GIIW President. “The brochures we copywriters wrote a decade ago contain more than double the amount of words that’s appropriate for brochures by today’s standards. The way we write, present and read Web copy has changed how readers receive and absorb their printed information. Today, they’re really scanning rather than reading.”

Copywriters “Hitting the Reset Button” on Client Expectations. “Old school” clients who were disseminating their print collaterals before the Electronic Age still tend to expect copy-heavy brochures and sell sheets. “We have to retrain our clients on their own clients’ expectations. It would actually be a disservice not to do so,” explains Nazarian.

The most pervasive copy style trends she sees in today’s print collaterals include:

• Straightforward headlines and sub-headings that don’t make readers guess;

• Half—and sometimes less—of the amount of words traditionally found in pre-Web print collaterals;

• Words that are emphasized by being italicized, bolded, colored or otherwise;

• Graphics, like photography or charts, that underscore the copy and are understandable with a brief glance;

• One idea per paragraph;

• References to a client’s website, online portfolio, e-store, etc.

About Get It In Writing, Inc: Since 2001, Get It In Writing, Inc. has been a leader in developing the messages, words and ideas of business communications. The firm, which has built a solid reputation as a trusted and indispensable resource for professionals in marketing, advertising, sales, graphic design, web development, public relations and branding, helps clients harness the power of words to communicate, sell, inform, educate and publicize. For information, free resources and/or to buy services online, visit www.GetItInWriting.biz.

# # #

Return to Articles