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COPYWRITING EXPERT IDENTIFIES “SINS OF
BLOGGING”
Allison Nazarian of Get It In Writing tells business bloggers
what to write about…and what to avoid
BOCA RATON,
FL - AUGUST 28, 2007 --- Copywriting and
small business marketing expert Allison Nazarian
of Get It In Writing, Inc., has singled out what
she calls the “Top Three Sins” of
blogging.
“Yes, blogging is still a new marketing arena,”
explains Nazarian, who was most recently
featured in a Wall Street Journal article
entitled: Blog It and They May Come.
“But this shouldn’t give business bloggers
‘carte blanche’ to discuss, point out and
ruminate over anything and everything and under
the sun.”
What are Nazarian’s Top Three Sins of
business blogging?
-
Getting too personal. Keep personal revelations and
details about your life out of your business blog. Avoid
posting details about your partying, your child’s
potty-training or your most recent fight with your significant
other. Clients and potential clients like to see a real person
behind the words, but sometimes too much is too much. Save the
personal details for your personal blog.
-
Going on...and on...and on. Use a 150-200 word count (per
entry) as a rule of thumb. If you must write at length about a
subject, which makes sense especially when you are an expert
or leader in your field or industry, not a problem. Break up
your copy into different entries and label each one
accordingly: Part 1 of 3, Part 2 of 3, Part 3 of 3, etc.
-
Forgetting the rules of the game: branding, consistency,
expertise. Your blog is a marketing tool and as such, an
extension of all your related efforts. Weave your marketing
message and brand identity into pieces that are informative
and relevant to your readers. Know your readers and don’t
write way off-base from what they expect. Always remember what
you are selling, even (or especially) if it is your expertise.
“Even though blogging is a new
form of marketing, you still have to deliver something that’s
informative, not just hype,” says Nazarian. “You have to be
relevant, otherwise your readers won’t come back.”
Among the services Get It In Writing offers is blog
ghostwriting. Nazarian also conducts marketing seminars and
workshops where she educates clients on the importance --and the
dangers -- of blogging.
Nazarian speaks from personal experience to the effectiveness of
an informative, relevant, regularly updated blog: Before she
started blogging, just 1% of new clients found her company via
its website. Now, over 25% of new clients are converted online
visitors.
About Get It In Writing, Inc: Since 2001, Get It In
Writing, Inc. has been a leader in developing the messages,
words and ideas of business-to-business (B2B) and
business-to-consumer (B2C) communications. Run by Allison
Nazarian, the firm allows clients to harness the power of words
to communicate, sell, inform, educate and publicize. For
information, free resources and/or to buy services online, visit
GetItInWriting.biz.
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