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ARE YOU A SMALL OR MEDIUM BUSINESS OR PART OF A LARGER
CORPORATION?
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more about working directly with and hiring Get It In
Writing for copywriting and marketing consulting
services. We’re looking to build a long-term
relationship as your copywriter and part of your
marketing team.
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ARE YOU A WEB, SEO, P.R., AD, GRAPHICS OR PRINTING
COMPANY, CONSULTANT OR AGENCY?
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more about outsourcing your clients’ copywriting needs
to Get It In Writing for copywriting and marketing
consulting services. Your clients will get the high
quality copy they need quickly and professionally.
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CONSULTANT, VIRTUAL ASSISTANT OR EXPERIENCED WRITER?
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tools will give your business the marketing boost it
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‘Freelance Writer’ Term Portrays a Negative
Image. One entrepreneur’s mission to delete a term from our
lexicon
Boca Raton,
FL --- There’s at least one term you won’t
find in Get It In Writing, Inc.’s (GIIW)
vocabulary: freelance writer. That’s because
GIIW’s founder and President Allison Nazarian
finds the term disparaging, inaccurate and even
unprofessional.
“The term ‘freelance writer’ really takes away
the business aspect of what we do. We don’t call
doctors or attorneys who work as sole
practitioners ‘freelance doctors’ or ‘freelance
attorneys,’” Nazarian explained. “For most of
us, writing is a full-time business, not an
artistic pursuit. That’s why we prefer the term
‘copywriter’ or ‘marketing consultant.”
“I surveyed professional writers throughout the
U.S. on their feelings about these terms. Their
perspectives were interesting. Some felt that
‘copywriters’ referred to full-time writers at
ad agencies or marketing consultancies, and that
‘freelance writers’ described anything from
penniless bohemians to creative prose writers.
Some viewed both terms as equal. It’s my mission
to heighten awareness and proper usage of the
term ‘copywriter.’”
Since 2001, Nazarian has employed professional
copywriters at her firm, which specializes in
marketing communications and campaigns. The GIIW
opinion survey on the two terms will continue
through the end of 2006 online at:
www.GetItInWriting.biz. Visit the site to weigh
in with an opinion. Look for results in early
2007.
About Get It In Writing, Inc: Since
2001, Get It In Writing, Inc. has been showing
clients why “words mean business.” GIIW’s
business-to-business and business-to-consumer
clients nationwide are realizing that improved
marketing communications can positively and
significantly impact their bottom line.
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