FREE e-book Learn to: Build your business. Attract new clients. Gain visibility. Sell more. 8 Copywriting Secrets Guaranteed To Grow Your Business + bonus e-newsletter   Name Email We will NEVER rent, sell or trade your name and e-mail address. Guaranteed!

Writing your marketing copy on your own? Check out these proven techniques most master copywriters don’t want you to know Do-It-Yourself Copywriting Guaranteed To Ignite Sales & Explode Your Business: Click here to learn more

IN THE NEWS & PRESS AS SEEN IN… The Wall Street Journal INC Magazine Christian Science Monitor WomenEntrepreneur.com Ragan's Media Relations

WHAT WE'RE FEATURING TODAY BLOG GHOSTWRITING Everyone wants one, but no one wants to write it. We’ll research your business, industry, competitors, audience. Then we’ll write and post blog entries that inform your audience, encourage increased web traffic and elevate you to expert status.  Click here to learn more.

	ARE YOU A SMALL OR MEDIUM BUSINESS OR PART OF A LARGER CORPORATION? Click here to learn more about working directly with and hiring Get It In Writing for copywriting and marketing consulting services. We’re looking to build a long-term relationship as your copywriter and part of your marketing team.
	ARE YOU A WEB, SEO, P.R., AD, GRAPHICS OR PRINTING COMPANY, CONSULTANT OR AGENCY? Click here to learn more about outsourcing your clients’ copywriting needs to Get It In Writing for copywriting and marketing consulting services. Your clients will get the high quality copy they need quickly and professionally.
	ARE YOU A BUSINESS OWNER, ENTREPRENEUR, COACH, CONSULTANT, VIRTUAL ASSISTANT OR EXPERIENCED WRITER? Click here to learn more about how our “DIY” (Do It Yourself) products and tools will give your business the marketing boost it needs and you the skills do it yourself.

How to create content for a web site

Frankly no one knows exactly how many total web sites exist, because they’re springing up at warp speed. And rightfully so. Many of them are quite good and – needless to say – we’ve all become dependent on the Internet. But how many of us really know how to create content for a web site?

The sad truth is that a large number of web sites need better content. In general terms, the quality of web site content out there is mediocre. And more importantly, web site content reveals a lot about you, your product and your company...so how can you allow it to be “just” acceptable?

So here’s a crash course on how to create content for your web site.

Lots of people who launch their own web sites start by engaging a web developer and a graphic artist to professionally design a web site that promotes their business.

Great! But now what? Without compelling web site content or a professional knowledge of how to create content for a web site, a whole bunch of money was probably just wasted on a beautiful design – which very few will ever see.

Transforming your ideas into persuasive web site content is critical. Just follow these guidelines on how to create content for a web site:

• Content is crucial.
  Powerful – and targeted – copy is what sells your product or service, not pictures or flashy introductions.

• Most people simply scan web sites.
  Your web site content should include clever headlines with stimulating text to grab readers’ interest…focused, concise copy web site content will keep them there.

• Make your text easy to scan.
  Highlight keywords within your web site content, using typeface and color variations. Use meaningful, easy-to-scan subheads and bulleted lists. And stick to one idea per paragraph.

• Talk up benefits – not product.
  Your web site content should describe benefits your potential customer can see, hear or feel if they use your product. Your content must show that you understand their issues and how your product addresses those issues.

• Use testimonials and informational links.
  Winning web site content should use accounts from happy customers to convince readers that you will deliver a top-notch product. Also supply content readers with links to articles and product reviews, so they have even more compelling reasons to buy from you.

• Search engine optimization is a must.
  Powerful web content includes keywords people use to search for your site. To get a high ranking, create your web content so it’s loaded with keyword phrases and still remains engaging to read.

• Don’t let your content get stale.
  As with most marketing materials, it’s easy for your web site content to run its course. Web site content is a work in progress... it must be refined and added to on a regular basis to keep it fresh.

 

Allison Nazarian is president and chief copywriter of Get It In Writing, a Florida-based company that helps businesses nationwide harness the power of words to sell, inform and publicize. Allison can be reached at 561-989-8555 or anazarian@getitinwriting.biz.

Copyright© Get It In Writing, Inc. May be reprinted without permission of Get It In Writing, Inc and Allison Nazarian if in full, unchanged format and with complete attribution to author.

Return to Articles