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What is Ghostwriting?
We're hearing a lot and being asked a lot about GHOSTWRITING these days. A ghostwriter is, simply, a person or company who is hired to write for another entity, be it a business or an individual without actual name credit. In other words, a journalist or an author gets a byline...a ghostwriter does not. (In most cases, copywriting is a form of ghostwriting.)
Since there has been so much talk about ghostwriting, we wanted to discuss ghostwriting rates:
They vary. There are a ton of variables, from skill level of the writer to time and length and medium. Obviously, fees to write a blog entry will be lower than fees to write a full-length book.
Also, what about frequency? Ghostwriting an article or website might be a one-time thing. Writing a blog might be a one-time only event, but really shouldn't be, since blogs should be updated regularly - sometimes even daily. Meanwhile, writing a book could take months or even years.
No matter what the specifics, ghostwriters and their clients need to be clear on the scope and purpose of the project before getting started or even quoting the project.
Read on...
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Writer To Writer |
Get It Write
Five marketing decisions guaranteed to get you on the WRONG track!
Here are the top five marketing mistakes we see over and over. Any hit home for you?
1. Believing your own hype.
Telling prospects your product is best is fine, but only if you understand what really motivates the buyer. Research customers directly to find out why your customers think a competitor's product might be superior to yours and why your product isn't performing as expected.
2. Upping the ad budget will fix everything.
If you think tossing your marketing budget into more advertising will make sales soar, think again - and save your money. Marketing goes far beyond advertising, and slow sales may be due to a variety of other problems. Don't put any more into your ad budget until you've thoroughly reviewed all your marketing options.
3. The lowest-priced product wins!
Thinking that your customers will buy your product based solely on price in a major boo-boo. More than anything buyers want to believe they are receiving good value for their money. If you think you're losing out to lower-priced competitors, you may ultimately lose out to higher-value competitors. Instead, focus your marketing copy on demonstrating how your product offers the greatest value.
4. Successful businesses are very serious. (Our personal favorite!)
Make doing business with you easy - and even fun. It's amazing how many companies make doing business with them difficult. Put yourself in your customers' shoes and ensure that every contact - whether by phone, email or in person - is easy. Spend some effort in putting together questions and advice for your team to ask or offer to customers. Make it simple to find things on your website or in your store. Be open and inviting...make it easy to do business with you.
5. Changing your marketing campaign frequently is the way to go.
'If it ain't broke, don't fix it,' definitely applies here. Too many companies believe that frequently launching new marketing or ad campaigns is the way to go. Big mistake! It's all about reach (getting to the right audience) and frequency (making sure your prospects are exposed to your message on a regular basis). Winning concepts should be given enough time to work... to sink in. Not allowing a winning concept work for you can be a huge mistake and a big waste of money. And just because you're tired of the same campaign doesn't mean your potential customers have even come close to getting their fill or even recognizing your brand.
Read on...
Copywriting Tools That Mean Business
SEO Copywriting:
This is a big one! Everyone wants to be #1 in Google...but not everyone knows how. One of the least expensive and most effective means of working your way up the search engines organically (i.e., naturally and not for pay) is through SEO Copywriting, also known in some cases as Article Marketing. Put simply, you keep feeding the beast that is your website new, exciting, relevant and original content and the search engines will reward you. Check out some of our SEO Copywriting and Article Marketing packages here.
Blog Ghostwriter:
Ready to pay an easy flat fee for a complete blog ghostwriting and management service? Click here to learn more about BlogGhostwriter, a service that will boost your online visibility, establish your brand as credible and dynamic, and over time, increase your bottom line.
ePress Kits:
Publicity and credibility don't materialize out of thin air. Businesses of all sizes have press kits ready to e-mail and send when opportunities arise. Isn't it time you got your professionally written 'e' or electronic press kit? Click here to learn more. Still unsure what the heck a press kit is? Click here for our
e-Press Kit FAQ.
No problem with a professionally written 'e' or electronic press kit. Click here to learn more. Still unsure what the heck a press kit is? Click here for our e-Press Kit FAQ.
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