Get It In Writing Newsletter - Volume 2, Number 11

Volume II

July 25, 2007

Number 11

Get It In Writing
Quick Tip:

Re-use, re-work and recycle.

We all know the trend at home and in business is all about being smart about our environment and how we use both natural and human-made products. The same tendency to re-purpose everyday items can be applied to your marketing efforts.

Example: You’ve written a great blog entry. Why not use it also as an informational article and post it to your website? Then use that same informational article and submit it to any of the hundreds (actually, thousands) of free article sites on the Internet. Now do this once a week or once every week or two and see a difference in your exposure, your search engine rankings and your inquiries from potential clients.

Get It In Writing
Features:

Feature SEO Copywriting…

By far, this is the area we get the most inquiries on…can you write an article, a keyword-rich web page, an optimized press release. The short answer is: Yes!

Tell us what you need and let us design a customized monthly package of articles, optimized releases and dynamic content that makes sense for your business goals, your online world and your budget.

Click here to get started.

Get It In Writing
Recommends:

One of my closest friends has launched a very cool business in the exciting new arena of Mobile Marketing. The new service, called UGotItFirst, is free for users (like you or me) and gives you a chance to take advantage of cool offers and even the potential to make some money along the way. Aside from wanting to support a friend, I’m sharing this because I think it is a great new service for individuals and businesses. Check it out here and sign up – I did!

How much is an….?

I get this question ALL the time, maybe five times or more every day: “How much do you charge for an article?” “What is your hourly rate”” “What would you charge for just one blog entry per week?”

Now, as a copywriter for businesses of all sizes my goal from Day One has been to serve clients of all budget levels. And I remain committed to that goal. But…at some point, even if the price I (or anyone else for that matter) give you for a single hour or a single marketing piece is within your budget, it actually may not be worth your time.

That's because marketing is not about one effort or one article or one blog, it's about so much more. And if the cost of the one thing you think you need right now is the deciding factor of whether you will hire my company or any other company, then you may not actually be ready to outsource your copywriting and marketing.

And that’s OK!

This may sound like the "If you have to ask the price, you can't afford it" school of thought, but it's not. I am here to educate and guide you on what you need (and on what you don't need), not to convince you to pay more than you are comfortable with or to do something that you just aren't ready for. Just remember that the right marketing campaign, anchored by good copywriting and a message that works, is about more than an hourly rate or the price of one article, web page or blog entry.

Yours In Success,

Allison Nazarian
& The Get It In Writing Team

Look for

Copywriting 101
THE BOOK

Coming August 2nd

Copywriting 101 THE BOOK

What’s inspiring us today…

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

- Philip Kotler

Your Words, Your Business © Copyright 2007 Get It In Writing, Inc. All rights reserved worldwide. Reprint only with permission from copyright holder(s). All trademarks are property of their respective owners. All content provided as is. No express or implied income claims made herein. Your business success is dependent on many factors, including your own abilities. Advertisers are solely responsible for ad content.

This e-newsletter may be accessed online, click here.

To contact us with feedback, questions or praise, e-mail: newsletter@getitinwriting.biz

To subscribe, please visit our website http://www.getitinwriting.biz/

To unsubscribe, please click here

©2007 Get It In Writing. All rights reserved. You are fr^ee to use material from the Get It In Writing publication as long as you include complete attribution, including live website link. Please let us know (newsletter@getitinwriting.biz) where the materials will appear. The attribution should read:

Get It In Writing, Inc. is a leader in developing the messages, words and ideas of business communications. The firm, which has built a solid reputation as a trusted and indispensable resource for professionals in marketing, advertising, sales, graphic design, web development, public relations and branding, helps clients harness the power of words to communicate, sell, inform, educate and publicize. For information, free resources and/or to buy services online, visit http://www.getitinwriting.biz/.

Tell a Friend: It’s tough to beat a word-of-mouth recommendation from someone you like and trust. Please pass this e-newsletter on to your colleagues, clients and friends – tell them about Get It In Writing.

We’d like to advertise and help sell your product or service. For Sponsorship, Advertising, Affiliate, Alliances & Partnership Opportunities: E-mail us: newsletter@getitinwriting.biz.

To Subscribe Fr^ee: Visit http://www.getitinwriting.biz/.

Privacy Policy: We never rent, trade or sell our e-mail list to anyone for any reason whatsoever. You'll never get an unsolicited e-mail as a result of joining this list.

Attention: Please add newsletter@getitinwriting.biz to your address book so you have no trouble receiving future issues!

Get It In Writing, Inc.
e-mail: newsletter@getitinwriting.biz
phone: 561.989.8555 (toll-free: 877.989.8555)
web: http://www.getitinwriting.biz/

Your Words, Your Business is an opt-in e-newsletter available by subscription only. We neither use nor endorse the use of sp*m.