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Volume II |
August 08, 2007 |
Number 12 |
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Visit our Website
Get
It In Writing |
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Get It In Writing
Quick
Tip: |
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 Business
Writing 101, Part 1
People ask me all the time for a
couple of quick writing tips that everyone in business needs.
Here are a couple:
Write how you speak. Do your emails and letters sound
like you? Effective business writing doesn’t need to be formal
to read well. In fact, most readers understand what you’re
saying much better when you speak as you would in a normal
conversation.
Out with it! Make your point early, because if you make
people wade through continuous paragraphs of copy before
getting to what you’re trying to say, you’re a goner.
Don't use words you don't know. Using impressive words
occasionally is fine, but if you use one of those big
important sounding words the wrong way, readers will see right
through it and you. This applies to slang words as well.
Look for 3 more Quick Business Writing Tips in the next issue. |
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Get It In Writing
Features: |
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 Blog
Ghostwriting
Many businesses of all sizes have
created blogs, but have no time or resources to write regular
posts – and it’s not for a lack of material to write on or
words to say!
Go on vacation, leave the office, go about business as
usual…and still have your blog entries written and posted!
How great would that be….you’re out of the office or just
super-busy in the office yet your blog is still being
maintained and updated on a regular basis and your customers
and prospective customers are still hanging on your every
word?!
That’s the premise of our popular Blog Ghostwriting
service: We offer affordable monthly blog writing and
maintenance packages for businesses of all sizes.
Well-written, timely blogs increase your web traffic,
credibility and visibility web-wide.
Get started today – read more
here. |
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What’s an author?
It wasn’t easy and it’s not the
Great American Novel, but it’s mine.
When I was
growing up, I wanted to be a couple of things. Not one, but not too
many, either. I wanted to be a sports reporter (I was and am a huge
NFL fan, go Redskins!), an attorney and an author of nonfiction books.
Once in
college, I decided the best route to writing and business was through
reporting and journalism. I was still certain that writing nonfiction
books was in my future.
While in
journalism school, I decided that the world of sports of reporting was
a bit unpredictable for me schedule-wise (I wanted to be a Mom, too!)
and that business journalism was the way to go. I also felt this would
be a great way to get to my ultimate goal of writing books. Lots of
‘em.
Now, through
some great twists and turns, I am an entrepreneur in the business of
copywriting and marketing. And while I have written and edited tens of
thousands of pages of websites, brochures, articles, blogs and books
(electronic and hard copy) for other businesses, I hadn’t until now
actually become that author I’ve always known I was meant to be.
I did imagine my first book would be more of a memoir based on the
life of my grandmother or on the working mother debate or on one of
the other great ideas and passions I have, but my first book is
actually simpler in topic and, at the end of the day, probably the
most fitting of all – at least to start.
So...stay tuned for Copywriting 101 for Small Businesses,
Entrepreneurs, Coaches & Consultants. It's coming this month! (And
if you want to review it on your website or blog, let me know and I
will send you a copy!)
Yours In Success,
Allison Nazarian
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Copywriting 101
THE BOOK
Available this month! |
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What’s inspiring us today…
“…the aim of marketing is to make selling
superfluous. The aim of marketing is to know and understand
the customer so well that the product or service fits him
and sells itself.”
- Peter
Drucker
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