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Volume II |
August 22, 2007 |
Number 13 |
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Visit our Website
Get
It In Writing |
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Get It In Writing
Quick
Tip: |
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 Since
blogging seems to be the Get It In Writing theme of the week (see
the Wall Street Journal article all about us!), here are
my Top 3 Sins of Blogging:
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Getting too
personal. Yes, blogging is a shorter, more casual way of
communicating to your subscribers, customers and prospects.
Yes, your blog can be a place where you discuss life, your
kids and your weekend BUT don’t go crazy. I don’t read
marketing blogs to learn about Joe Marketing’s drinking
escapades or child’s toilet-training experiences. You can
always maintain a personal blog for these areas – your
business blog just isn’t for them.
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Going on…and
on…and on. Blogs are great because they are quick and easy,
in and out. Blogs are not the place for scrolling and
scrolling. I use a 150-200 word count as a rule of thumb,
though you can go a bit longer. If you have a topic or an
area that warrants some in-depth writing, that’s fine. Just
break it up into parts and your readers will love you for
it. (Example: Small Business Marketing Tips…Part 1 of 3,
part 2 of 3, part 3 of 3.)
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Remember the
rules: branding, consistency, expertise. Even though blogging represents a whole new way of marketing, don’t
forget what you’re writing for and what your readers are
coming for. They view you or something you have to say as
valuable, informative and important. Give them what they
came for! Be relevant, be consistent and anticipate their
questions, concerns and needs.
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Get It In Writing
Features: |
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 Fall
is here…do you know where your blog is?
Have it researched, written, maintained and professionally
cared-for in every season. That’s the premise of our
popular Blog Ghostwriting service: We offer affordable
monthly blog writing and maintenance packages for businesses
of all sizes. Get started today for as low as $399/month –
read more
here. |
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I’m not going
to lie…this has been a heady week for me! It started on Monday morning
when I learned that Get It In Writing was featured in a Wall Street
Journal article. (I knew the article was running, but I had been told
it would be 10 days later.)
The whole experience of being covered by a “big-time” media outlet,
even for me as a former journalist, was exciting and surreal. (My
husband wants to know when he can quit his job. I told him not quite
yet). Even better, I thought the article was interesting and really
informative, especially for small business people looking to know more
about blogs and blogging. (It was in the Small Business section. Click
here to read a pdf of the article).
What did this experience teach me?
First, we are all experts at something or at a couple somethings.
Don’t ever underestimate that expertise. There are always others out
there who are seeking out and will benefit from what you have to say.
Second, savor the moment for about a second and then try to build on
it. My goal is to speak more, at venues and to audiences throughout
the U.S. I believe that my experience and expertise in blogging is one
area that will get me there faster.
Third, have your book ready for sale before your Wall Street Journal
mention comes out!
Yours In Success,
Allison Nazarian
P.S. Happy
Birthday, Asher Nazarian!
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Copywriting 101
THE BOOK
Available this month! |
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What’s inspiring us today…
Customers buy
for their reasons, not yours.
- Orvel Ray
Wilson
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Your Words, Your Business © Copyright 2007
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