Get It In Writing Newsletter - Volume 2, Number 14

Volume II

September 05, 2007

Number 14

Get It In Writing
Quick Tip:

Business Writing 101, Part 2
People ask me all the time for a couple of quick writing tips that everyone in business needs.
Here are three more:

Write at a basic level. Your readers don’t care if you have a PhD. Don’t aim to confuse or impress, but to communicate and sell.
Sure, grammar matters, but probably not as much as the fanatics would tell you. Absolutely correct usage can be very formal and escapes most people. Your verbiage doesn’t have to be terribly complicated…it’s more important to make the language clear. The catch is that you need to know it “cold;” the more grammar you know, the better you can write.
Short is sweet. Size doesn’t necessarily matter. If you can say what’s needed in a paragraph or two, great…why write page after page? Just be sure to make each word count and every sentence meaningful.

Get It In Writing
Features:

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By far, this is the area we get the most inquiries on, from all over the world, no less: Can you write an article, a keyword-rich web page, an optimized press release. The short answer is: Yes!

We work with web companies, SEO consultants, ad agencies and directly with clients to bolster their SEO campaigns with keyword-rich copy. We can bill page-by-page or we can design a customized monthly package of articles, optimized releases and dynamic content that makes sense for your business goals, your online world and your budget.

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This is usually the time of year where everyone laments the end of summer and the return to “reality.”

You won’t find that from me, though. I’m a big believer in treating all 12 months equally. I don’t believe in declaring some times slower than others because you know what happens? Inevitably, those times, like summer or mid- to end-of-December, slow down. Whether it’s the principles from “The Secret,” a self-fulfilling prophecy or something else, what you expect will happen does happen. (Also, it doesn’t hurt that I live in Florida where it’s hot all year round, and where we look forward to the Fall and Winter because the weather is simply glorious during that half of the year.)

So I like to expect great things and all sorts of new and exciting projects exactly when everyone else is expecting slowdowns and guess what? That’s exactly what I get! (Of course, we all need down time, so I’m not suggesting you need to be super-busy all the time…unless that’s what you want.).

And speaking of busy, you know what I am being asked about multiple times per day, every day? Blogs and SEO Copywriting, blogs and SEO Copywriting, blogs and SEO Copywriting. Everyone wants information, pricing and advice. And that’s great, that’s what I’m here for!

Until next time….

Yours In Success,

Allison Nazarian

Copywriting 101
THE BOOK

It’s here! Buy it today at a special introductory price.

Copywriting 101

Read the article in the current issue of INC Magazine featuring Get It In Writing’s Allison Nazarian as “The Packager.”

What’s inspiring us today…

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

- Al Ries

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