As some of you know, I’ve recently made my 52 Tips e-book available. I’ve gotten some great feedback from people in business, including entrepreneurs, sales people and consultants, looking for effective but super-quick ways to improve their copywriting and marketing skills.

This book is a one-a-week kit of tips and tools for copywriters and do-it-yourself marketers. Here is a taste of the kinds of information you’ll get in this book:

Respect the strength.
Some words, terms and word combinations can be quite strong and effective. Let them stay that way and avoid bogging them down with nonsense and meaningless fluff.

Know thy audience.
To connect with your target, visit online gathering places – ones that your customers are likely to go – and pay attention to what they have to say, what interests them, what business issues concern them. Read their trade magazines as well. Then familiarize yourself with features and benefits that your customers appreciate. Finally, address these issues and use your audience’s terminology in your copy.

If you want the order, ask for it!
Let’s say you have a fabulous product… the greatest thing since sliced bread, a better mousetrap, whatever. But no matter how great it is, you will still have to ask for the order and tell your reader just what to do. You must tell your prospects exactly how to order and tell them to do it now. In other words, make it as easy as possible for them to buy from you and immediately start enjoying your product's or service’s benefits.

Want more quick tips to use today? Click here to order 52 Tips.

Copywriting 101
THE BOOK

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