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Volume II |
October 17, 2007 |
Number 17 |
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Visit our Website
Get
It In Writing |
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Get It In Writing
Quick
Tip: |
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 E-mail
Marketing: Dos, Don’ts and Musts
Ever wonder if your e-mails are ending up top of mind or in
cyber-trash land? Here are a few copy solutions to help get
your e-mails where you want them to go.
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Consider your subject line.
The first 7-10 words (about 50 characters) are the most
important part of your subject line as that's usually what
fits in the viewer pane of most inboxes. Use strong verbs or
emotional words. Create urgency. Draft several versions.
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Use a headline that ties into
your subject line. Be clear up front about the nature of
your e-mail.
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Make it personal. When
crafting the body of your email, imagine you are writing to
one person, not 10,000.
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Don’t tell people what they
need to do. Instead, use persuasion and offer solutions to
real problems.
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Dear <$firstname$>,
I just came
back from a vacation in the Bahamas with my family and some friends.
We had a great time at Atlantis (the kids went crazy with all the
water slides!). What I realized though, for the umpteenth time, is
that there is no such thing, at least not for me, of truly getting
away from it all.
While I was able to relax and “chill” more than usual, I was not able,
nor do I think I have ever been able, to turn my brain off. I thought
about current client projects, solved problems, came up with new ideas
and even gave free marketing advice (all in my head, mind you) to the
resort I stayed in, shop owners, restaurants and even local taxi
drivers.
While I am grateful for the expertise I have gained over the years, I
used to worry that I had some sort of brain-can’t-turn-off-disorder.
(And chances are that I do!) But you know what? I wouldn’t trade the
passion and excitement I feel for my clients and for marketing for
anything. I love working with small businesses and entrepreneurs. I
get a rush (not the Atlantis water slide kind of rush, but close) from
knowing that the right words can change the course of someone’s
business – their dream and their passion – for the better.
How’s that for some deep vacation ruminations?
Yours In Success,
Allison Nazarian
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Do you wonder why the words you use
don’t get the response you desire?
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Have you felt you’re “off-track” with
your message? |
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Do you struggle when writing copy for
your or your clients’ marketing materials?
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Is your marketing copy stale, stilted,
inaccurate or boring? |
COPYWRITING 101…THE BOOK
Developed
for small businesses, entrepreneurs, coaches and
consultants (like you) who write their own copy and
written with a no-nonsense, no-hype approach, this guide
is guaranteed to make your copywriting and overall
marketing efforts more polished, professional and
powerful than ever.
BUY NOW AT SPECIAL INTRO PRICE OF $39...PRICE GOES UP
FOR GOOD SOON! |
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What’s inspiring us today…
Motivation is a
fire from within. If someone else tries to light that fire
under you, chances are it will burn very briefly.
- Stephen R.
Covey
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Your Words, Your Business © Copyright 2007
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