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Volume II |
October 31, 2007 |
Number 18 |
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Visit our Website
Get
It In Writing |
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Get It In Writing
Quick
Tip: |
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 Wacky
Web Writing (it’s not really wacky, but we’re trying to keep
with the Halloween theme here)
Consider this: It takes most people less than 15
seconds to decide whether or not they will stay on a
website.
So what is it that makes them want to stay, look around and
buy? In short, it’s ease-of-use, clear messaging and
clearly-stated product benefits. They have a need. You have a
solution. Tell them clearly what that solution is.
Here are my three favorite
“do’s and don’ts” of writing copy for the Web to get you
started.
Less is more: Feel like waxing poetic about your
product or service? Don’t! It’s a hard thing to hear, but the
readers don’t care. They want solutions.
Cut the…jargon: Readers like upbeat copy. They want a
personal experience. Keep it real.
Think like a buyer: Shopping online is different than
shopping in a store. Customers do not have the luxury of
physically interacting with your product or asking live
questions. Give them all of the details (even if you think
they’re obvious). |
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Get It In Writing
Features: |
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 How
ancient is your web copy?
When
is the last time your website was updated with relevant,
newsworthy content? Do you write articles? Blog entries? Do
you offer a free product, like a White Paper or Special
Report, for your web visitors to download? Do you communicate
with your customers and target customers through an
e-newsletter or any regular content-driven system?
We’ll work with you to create a monthly program to feed your
website content “beast” with the information it needs and the
expertise your clients are looking for.
Contact us today and we’ll work together to create a
package that meets your content, marketing and budget needs. |
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I’m sure
you’ve heard or read that the majority of us, both personally,
professionally and any other way, are afraid of success. We actually
fear success more than we fear failure.
How can that be, you ask? Why would anyone deliberately sabotage
themselves or their success?
Take your marketing, for instance. There are tried-and-true methods
and approaches that we know work. We know that it’s imperative to
know who you are selling to inside and out. We know they’re looking
for solutions, for you to speak to their pain, to speak their
language. We know how they read (they scan), how much they absorb (not
too much, just the most important points, and not even all of those)
and how many times you need to tell them the same thing (more than you
think).
Regardless of what we do know, however, many of us still do things,
have ideas and write words that, well….don’t work. But we still go
with them, choose them, implement them much to the chagrin of our
business partners, sales results and bottom lines. That’s enough to
make anyone scared of marketing, huh? So maybe it is actually the
fear of doing what works that stops some of us in our tracks.
Whatever it is, marketing should be the friendly ghost of your
business world, never the wicked witch.
Yours In Success,
Allison Nazarian
P.S. Happy Birthday, Maya Nazarian, born on Halloween
1999!
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Do you wonder why the words you use
don’t get the response you desire?
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Have you felt you’re “off-track” with
your message? |
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Do you struggle when writing copy for
your or your clients’ marketing materials?
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Is your marketing copy stale, stilted,
inaccurate or boring? |
COPYWRITING 101…THE BOOK
 Developed
for small businesses, entrepreneurs, coaches and
consultants (like you) who write their own copy and
written with a no-nonsense, no-hype approach, this guide
is guaranteed to make your copywriting and overall
marketing efforts more polished, professional and
powerful than ever.
BUY NOW AT SPECIAL INTRO PRICE OF $39...PRICE GOES UP
FOR GOOD SOON! |
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What’s inspiring us today…
Clarity should be
the guiding principle behind every marketing effort.
Clearness of thought. Clearness of appearance. Clearness of
message. Clarity should inform every campaign, drive every
question, and rationalize every dollar spent and every piece
of data captured and analyzed.
- Tom Asacker
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Your Words, Your Business © Copyright 2007
Get It In Writing, Inc. All rights reserved worldwide. Reprint only with
permission from copyright holder(s). All trademarks are property of their
respective owners. All content provided as is. No express or implied income
claims made herein. Your business success is dependent on many factors,
including your own abilities. Advertisers are solely responsible for ad
content.
This e-newsletter may be accessed online,
click here.
To contact us with feedback, questions or praise, e-mail:
newsletter@getitinwriting.biz.
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©2007 Get It In Writing. All rights reserved. You are fr^ee to use material
from the Get It In Writing publication as long as you include complete
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where the materials will appear. The attribution should read:
Get It In Writing, Inc. is a leader in developing the messages, words and
ideas of business communications. The firm, which has built a solid
reputation as a trusted and indispensable resource for professionals in
marketing, advertising, sales, graphic design, web development, public
relations and branding, helps clients harness the power of words to
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http://www.getitinwriting.biz/.
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Sponsorship, Advertising, Affiliate, Alliances & Partnership Opportunities:
E-mail us:
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