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Volume II |
November 28, 2007 |
Number 20 |
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Visit our Website
Get
It In Writing |
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Get It In Writing
Quick
Tip: |
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 Being
A Better Client
Have you ever heard that the best way to get the clients you
are looking for is to be a great client yourself? Here
are some quick tips to becoming an ideal client:
Know what you want. If you waffle, or are uncertain,
the end result will suffer and your provider won’t be sure
which way is up.
Be involved. We know you are insanely busy. You hired
this person or this company because you don’t have the time or
skill to do what they do. But this doesn’t mean you are out of
the process. Keep up with what’s going on, respond when asked
and respect the timeline.
Picky is for kids eating vegetables. You hired this
company or person because they are the expert at what they do.
Know and accept that they know their business and can get the
job done. Don’t micro-manage, it serves no one.
Pay what’s fair and on time. Don’t delay on payments
and don’t question prices. Respect the work, the fees and the
payment schedule or you will get what you pay for.
Praise and refer. Like what you get? Tell your provider
what you like and what works. Refer him, her or them to others
in your business and around town. Remember, what goes around
comes around! |
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Get It In Writing
Features: |
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Dear <$firstname$>,
As I was looking for an inspiration quote for this week’s issue, I
came across something that is incredibly timely and relevant:
“I cannot give you the formula for success, but I can give you the
formula for failure--which is: Try to please everybody” (attributed to
Herbert Bayard Swope).
As far as business and marketing, I applied this to defining a market
and focusing on them rather than on the “throw it all out there and
see what sticks” method of marketing I think we’ve all been guilty of
at some point.
Have you defined a niche or sub-market in your business? Sometimes
it is scary to narrow down because we mistakenly think this will
narrow down our business prospects. But the fact is you’re
actually increasing your chances for more and better clients –
clients whose needs are perfectly suited to what you are offering.
It’s not enough to say that “anyone” or “everyone” can use and
benefit from your services. Who are they? Where do they work and
what do they need? The better you can speak to them – and not
“everyone” or “anyone” directly – the better you will attract the
clients who are desperately seeking you.
So
think about “niching” it and watch some great changes come your
way.
Yours In Success,
Allison Nazarian
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Looking for quick, valuable marketing tips you can
digest easily and immediately? |
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Do you prefer to read quick bites of information over
long explanations? |
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What’s inspiring us today…
Nothing can stop the man with the right
mental attitude from achieving his goal; nothing on earth
can help the man with the wrong mental attitude.
- Thomas Jefferson
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