Visit our Website
Get It In Writing

DRIP…DRIP…DRIP

Have you ever heard of a DRIP campaign?

It's a consistent, many times automated, way to keep in contact with new/former clients as well as prospects. Through the great tool of autoresponders, you can schedule (or "drip") groups of e-mails (or print communications) to your entire database or just to those that you choose.

I always tell people to up the value of the content (advice, examples, tips, etc.) in these communications so that ultimately they are more memorable, credible and response-generating.

Partner with Get It In Writing for five months of blogging and get one month (a $499 value) F*REE*!

Blogs…everyone wants one but no one wants to write one.
Get It In Writing is about to change all that. Ready to pay an easy flat fee for a complete blog ghostwriting and management service? Click here to learn more about BlogGhostwriter, a service that will boost your online visibility, establish your brand as credible and dynamic, and over time, increase your bottom line.

*offer expires on 12/31/07

Dear <$firstname$>,

You may (or may not) have noticed that our website looks and feels new and different. We are still working out the bugs and glitches, and I want to thank those of you out there who pointed out issues to me. I really appreciate your time and effort.

This whole experience of trying to get a new site up with a seamless transfer from the old to the new got me thinking: I have been told I am a perfectionist (guilty as charged) and as such, I delay, stall and procrastinate with big steps, like a new website, because I never feel it’s just right, perfect. So this time I decided that after three or so months, we would go live and tweak as needed.

It’s been a learning experience and one that has taken me out of my comfort zone. And to tell you the truth, I probably wouldn’t allow my clients to follow in my footsteps (the “do as I say, not as I do” approach) but in this one instance, it was actually liberating to throw caution to the wind and just do it.

What I have learned is that people – your clients, customers and basically anyone out there – will appreciate and respect you all the more for your honesty and human-ness (is that a word?). Even in your marketing, sometimes it is OK to doubt yourself and not be perfect. My favorite clients, vendors and business partners are, guess what…not perfect!

So let’s bask in the perfection of our imperfections…until someone else finds a glitch in the new site!

Yours In Success,

Allison Nazarian

Can you take a minute to give your opinion?
Please e-mail us at newsletter@getitinwriting.biz and share your insight and experience on the following:

1. What challenges do you face when it comes to marketing your business or the company you work for?

2. If you could snap your fingers and have a magic marketing formula or even a marketing reference guide nearby, what kind of information would be valuable to you?

3. Is there anything marketing-related you want/need to do but haven’t had the time, budget or resources? Some examples would be press kits, regular blog entries and e-newsletters. Would a “how-to” copywriting guide on any of these be helpful to you?