Volume II, Number 4

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In This Issue
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>>From the Get It In Writing Team
>>Internet Marketing Seminar Reminder
>>Quick Tip Strip
>> Copywriting Tools That Mean Business
>> Get It Write
>>General Info About This Newsletter

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From the Get It In Writing Team
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Stop and take your pulse....sometimes we're so caught up in doing, going, moving and then doing, going and moving all over again that we forget. We forget that we actually get MORE done when we stop every once in a while. So stop doing the 18 other things you are doing right this moment and ask yourself: 'How am I right now?' And then...'how am I really right now?'

How are you feeling about your business or your job? Are you on target with your goals for this year? Have you made known (even if only to yourself) goals for this year? Made any mistakes to learn from? (Is there anyone among us who is mistake-free? I doubt it.)

In offering copywriting services, we try to look beyond just writing or words to the bigger picture. For instance, we are finding that electronic products (such as blogs, online articles, e-press kits, e-newsletters, e-mail blasts and website copy) are more in demand than the more standard print pieces of just a couple of years ago. We take the pulse of our clients and prospects and try to tailor our offerings to them, rather than vice versa. (We know that a business that is 100% online doesn't necessarily need a print catalog, for example.)

More importantly, we also realize that marketing, while a huge part of sales and business, is just a piece of the pie we call Our Lives. So continue breathing and stopping and doing less while getting more accomplished. If you can...

Yours In Success,
Allison Nazarian & The Get It In Writing Team

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It's Almost Here!
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Join us at our upcoming day (April 26) of Internet Marketing Seminars. We are offering two half-day sessions, one in the morning for lawyers and one in the afternoon for small businesses. Read more and sign up here:
http://www.getitinwriting.biz/seo_seminar.php

(Can't make the seminar or live out of South Florida? Look for our video version coming soon!)

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Quick Tip Strip
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What is...isn't.

We once had a client who forbade us from using any form of the verb 'to be.' This means we couldn't use is, are, am, were, etc. At first we thought he was out of his mind, but you know what? The end product was all the more strong, forceful and effective. The verbs were impactful and had more meaning than those dreaded-but-necessary 'to be' verbs. So don't be afraid to use active, powerful, image-evoking and very specific verbs.

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Copywriting Tools That Mean Business
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e-Newsletters...affordable, customized packages for small businesses now available!

We all know that e-newsletters are a great way to inform customers/clients and potential customers/clients. But who has the time to research and write new and informative content month after month or week after week? Actually, we at Get It In Writing do! Click here to learn more about our super-affordable e-newsletter service.

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Get It Write
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What exactly is copywriting?

Just what is copywriting?
We are asked this question ALL the time. Put simply, copywriting is a key part of any marketing, advertising, public relations, informational or educational efforts carried out to boost sales, attract customers or showcase a company's - or person's - capabilities.

Copywriting Niches

Copywriters come in all shapes and sizes, some specialize in one area of copywriting, such as writing for the web or for direct mail. Others specialize in specific industries such as real estate or healthcare. Others focus mainly on writing technical copy for spec sheets and trade publications, for instance.

And one of the newer areas, SEO (Search Engine Optimization), is all about using keywords and search terms that will help your website rise in the rankings on search engines via 'natural' or 'organic' (as opposed to paid) means.

No matter what kind of copywriting you need or perform, we believe there are certain 'musts' that apply across the board:

• Use headlines, subheads and bullet points to make up the framework of the writing. Copy, like people, needs to breathe!
• Show solutions that apply specifically to your potential customer's problem or challenge.
• Give information and, if writing for the web, links to informational sites.
• Be creative but not over the top.
• Encourage readers to act NOW and tell them exactly HOW they need to act (e.g., call, e-mail, mail).

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General Info About This Newsletter
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Your Words, Your Business © Copyright 2007 Get It In Writing, Inc.

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