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Volume II |
May 2, 2007 |
Number 5 |
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Visit our Website
Get
It In Writing |
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Get It In Writing
Quick
Tip: |
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 Back it up and be realistic.
Don’t over-promise, over-hype or sugar-coat. Be honest in your
marketing and you’re your marketing copy. Only claim what is
true.
There is a school of thought out there that is all about
using CAPITAL LETTERS and a whole lot of different
punctuation!!!!!!!, but we believe in what sounds, reads and
sells truthfully and even humbly.
Be real and give as much
valuable information as you can: your clients will love you
for it and your prospects will be all the more attracted to
you and your products/services/expertise. |
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Get It In Writing
Features: |
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Articles: Everyone wants
‘em…no one has time to write them.
 Click here to find out the buzz on article marketing –
give your clients and prospects fresh, interesting and dynamic
content that pulls double-duty by helping you raise your
search engine rankings. |
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Get It In Writing
Recommends: |
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Just
read an amazing book by the amazing Suze Orman. And don’t
let the title fool you:
Women & Money: Owning the Power to Control Your Destiny.
 I strongly urge all of you who are or know or love women out
there, whether they are high-powered executives or
stay-at-home moms or somewhere in-between, to buy this book
and share it as much as possible.
I am thinking of buying it
in bulk to give out as a present to people I know and care
about in business and in my personal life – it’s that good,
inspiring and useful! |
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Be careful what you wish for….
(Or, what happens when your blog goes viral)
What business these days doesn’t wish
for increased attention, visits and traffic to their website(s)? At
Get It In Writing, our goal has always been to increase our online
visibility with visitors, clients and non-clients, throughout
the world. Last week, Chris Tynski, our Internet Marketing guru, wrote
a blog entry entitled “Amazing Advertisements” (see
it here).
Chris posted it to a couple of well-known sites (most notably
digg.com
and reddit.com). About 3-4 hours later, it was official: Our Get It In
Writing blog had gone “viral.” (By the way, in the world of search
engines and web traffic, viral is a good thing.) Over the next few
days, our website and blog were getting about 25,000-30,000 visits per
day!
It was a heady few days and we were all very excited. That said, this
wasn’t what we would consider highly-qualified traffic. In other
words, the traffic came from people reading the blog entry and going
on to the next exciting thing…it wasn’t for the most part from
businesses and marketing people looking for copywriting services. We
also had to quickly upgrade our web hosting plan so our website and
server wouldn’t crash from all of the traffic. There were a few hours
there where we didn’t quite know what would happen next.
What did I learn from this experience? Of course, being careful never
hurts. More than that, though, it’s important to be ready to receive
what you wish for…chances are you will actually get it, so be ready.
There is almost nothing you can’t accomplish, so wish it, get set and
then ENJOY.
Yours In Success,
Allison Nazarian
& The Get It In Writing Team
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Copywriting 101 for Small Businesses…
a teleclass no bottom line can afford to miss.
 Copywriting 101
for small businesses is an interactive teleclass designed
specifically for small business owners, decision-makers,
employees and marketing/sales staffers looking to put their
message into words correctly, persuasively and stress-lessly.
Next class begins June 6, 2007
Because this class takes place on the telephone, you can be
involved from anywhere in the world.
Register
now!
Click here
to find out more...
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What’s inspiring us today…
Success does not happen with one event. It happens as a
result of many small steps one takes to achieve their
desired outcome. Every day take one small step and watch the
magic happen.
Kathleen Gage
KathleenGage.com
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Your Words, Your Business © Copyright 2007
Get It In Writing, Inc. All rights reserved worldwide. Reprint
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