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Volume II |
May 30, 2007 |
Number 7 |
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Register
now!
Next class begins June 6!
(next week)
Copywriting 101 Teleclass
Visit our Website
Get
It In Writing |
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Get It In Writing
Quick
Tip: |
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 Does
clever actually sell? We’ve seen many business people
become far too clever for their -- or anyone else’s -- own
good.
Creativity is great and will go a long way in getting your
words read and your message understood. But don’t go for the
clever line at the expense of your real strengths – your
message, the solution you are offering and your USP (Unique
Selling Proposition). When writing to sell, focus on why you
are offering and promising what you are offering and promising
and less on being the cleverest wordsmith around. |
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Get It In Writing
Features: |
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Closed for the
summer…gone bloggin’
 How
great would that be….you’re out of the office on a
well-deserved vacation yet your blog is still being maintained
and updated on a regular basis and your customers and
prospective customers are still hanging on your every word?!
That’s the premise of our popular
Blog Ghostwriting
service:
We offer affordable monthly blog writing and maintenance
packages for businesses of all sizes. (And, believe us, from
experience we can tell you that well-written, timely blogs DO
increase your web traffic, often significantly.) Get started
today –
read more here. |
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Get It In Writing
Recommends: |
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 Looking
for a practical guide to developing and maintaining an online business
that makes money for you while you sleep?
Check out this book, it’s really a well-written, easily implementable
how-to for businesses and entrepreneurs looking to make sense of all of
the online options, opportunities and possibilities out there. |
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What does the world of
Web 2.0 mean for your business?
You may have heard
the phrase ‘Web 2.0,’ the so-called second-generation phase of the
Internet. This is the phase where most of us now know the Internet
exists, most of us have access to it and most of us have mastered
the basics (e.g., browsing, searching, seeking information).
When it comes to business and marketing in terms of Web 2.0, now
it’s time for a more sophisticated, targeted approach to what we
do and why. In the world of the online, everyone is asking about
setting up, maintaining and looking for everyone else’s blogs,
e-newsletters, web copy and “e” everything else from My Space
pages to articles to press kits. Through Get It In Writing, I am
often asked my take on what’s important in these areas as far as
copywriting and the larger world of marketing.
My recommendation is simple but true: make sure your foundation is
in place before you start to build. You may have a great blog or a
really fun, memorable My Space presence, but without a website as
a “home base,” you’re not maximizing your cyber-potential.
If someone reads about you in an article or your blog or anywhere
online for that matter, chances are they may actually be
interested in doing business with your company and/or buying your
product/service. What then? It’s like those sign companies that
say “a business with no sign is a sign of no business.” No
website? No online home? You’re toast, the equivalent of a store
in the mall being boarded up and locked in the middle of a
Saturday afternoon.
The good news is no matter what stage you are at, there is much
you can do easily and efficiently. Start small, make sure you have
at least a good starter site in place and you can build from
there. As far as basic pages, your home, services, about us and
contact pages are a good start. Then you can start getting fancy,
with wikis, blogs, podcasts and whatever else strikes your fancy.
Have fun and always call or e-mail us with questions – we love
this stuff!
Yours In Success,
Allison Nazarian
& The Get It In Writing Team
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Copywriting 101 for Small Businesses…
a teleclass no bottom line can afford to miss.
 Copywriting 101
for small businesses is an interactive teleclass designed
specifically for small business owners, decision-makers,
employees and marketing/sales staffers looking to put their
message into words correctly, persuasively and stress-lessly.
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Next class begins June 6, 2007
Because this class takes place on the telephone, you can be
involved from anywhere in the world.
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Register
now!
Click here
to find out more...
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What’s inspiring us today…
“Most of us don’t get
epiphanies. We only get a whisper - a faint urge. That’s it.
That’s the call. It’s up to you to do the work of discovery,
to connect it to an answer.”
- Po Bronson
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Your Words, Your Business © Copyright 2007
Get It In Writing, Inc. All rights reserved worldwide. Reprint
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