Volume II

June 13, 2007

Number 8

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Get It In Writing

Get It In Writing
 Quick Tip:

Quick Tip

In other words:

Say ‘No’ To: Guessing, Confusion and Inconsistencies.  Whether you are starting a new business or already in business, make sure your potential customers know the name of your company and can identify it easily whether from your web address (URL), your e-mail address or the actual name itself. In other words, your URL should match the name of your company and your e-mail address should match both (meaning don’t use your free, non-business address as your business address!). All should be listed clearly on your business card, your e-mail signatures and any other print or online way you network and meet prospects and contacts.

Get It In Writing
 Features:

FeatureSince recommending our Blog Ghostwriting service in the last issue, we’ve received a bunch of inquiries and signed on a few new blogging clients. We’re so excited and know this service is a great one – it’s value-filled, relevant to virtually every business and very affordable. (Believe us, from experience we can tell you that well-written, timely blogs DO increase your web traffic, often significantly.) Get started today – read more here.
 

Hope you are enjoying the summer. I just celebrated a birthday in a big way. It wasn’t a so-called ‘milestone’ birthday where my new age ends in a ‘5’ or a ‘0,’ but it was for me a big cause for celebration.

My wonderful husband, not the world’s most organized man, managed to organize an incredible party at our house with many great friends and family. We had a beautiful rain-free evening (we live in the tropics of South Florida), amazing company, great music and delicious food. It was one of the most fun nights of my life! And who cares if it wasn’t a “big” birthday – all of our days and celebrations are important and should be embraced as such. Why not? Life is short!

And you know what? The same philosophy should actually go for your business. Like the proverbial tree that falls in the forest, no one will know about your company’s accomplishments, new services or products, awards or great deals if you don’t tell them! There are so many quick, easy and effective ways to share your news and knowledge with your customers or prospects, from your website to article sites to your blog to your e-newsletter.

Just write it well and they will come. (This is not a suggestion to go crazy and share every bit of news, but it is a recommendation to open the lines of communication and to never assume that your customers and prospects have all the information they need – chances are they don’t.) Need any advice on your particular news, service or product? Share it with me and I’ll be happy to let you know what I think and how to best present it. Good luck and remember to find a cause to celebrate, both at home and in writing.

Yours In Success,

Allison
Allison Nazarian
& The Get It In Writing Team

  

Look for

Copywriting 101
THE BOOK

this summer!

Details in July

Copywriting 101 THE BOOK

What’s inspiring us today…

There is no such thing as a 'self-made' man. We are made up of thousands of others. Everyone who has ever done a kind deed for us, or spoken one word of encouragement to us, has entered into the make-up of our character and of our thoughts, as well as our success.

- George M. Adams

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