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Volume II |
June 27, 2007 |
Number 9 |
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Visit our Website
Get
It In Writing |
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Get It In Writing
Quick
Tip: |
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 Guess
what? Sell, sell, sell doesn’t sell, sell, sell
If your marketing copy focuses totally on sales, your target
audience members may tune out or leave altogether. Showcase
your expertise or the superiority of your product/service by
showing, explaining and informing. Leave the hard-core sales
pitches for late-night infomercials.
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Get It In Writing
Features: |
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 Keyword
Articles: Where are yours?
Clients are telling us that more than anything else, the
keyword-rich articles we write for them are getting their
names, websites and products/services some serious web
attention. Let us do the keyword research, write your articles
and post them to article sites web-wide. We offer monthly
article-writing packages starting at $200.
Contact us for more information. |
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Get It In Writing
Recommends: |
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 It
Works! This is the coolest, clearest and
smallest (not much bigger than a 4 x 6 index card!) book you
could ever find. And best of all, you can get it for a
couple of dollars. Written nearly 100 years ago, it precedes
The Secret,
The Attractor Factor,
Tony Robbins and all of these others that so many of us
are devouring now. It’s simple, bare-bones and, in keeping
with its name, yes, it does work! I don’t want to tell you
much more – check it out for yourself. We bought a case of
them and give them out to clients, colleagues and friends.
Enjoy! |
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What's
Your
Commitment?
I’ve been thinking lately about the word
“commitment.” (Full disclosure: Yes, I actually do have intense
thoughts about words. What can I say?)
What does the word commitment mean to you? According to the
dictionary I checked, it has a lot of meanings, including: a
promise; obligation, engagement; involvement, a pledge to do. I
hear this word and the ideas behind it thrown around a lot in
business and beyond, as in personal relationships.
To me, a commitment is something you have promised and are
determined to do, think and/or be NO MATTER WHAT. It may be
that you will write your book by a certain date no matter what. Or
that you will be home with your kids eating dinner together by a
certain time no matter what. Or, that you will do whatever you can
to make something – a business, a personal relationship, your
reputation – the best it can be…no matter what.
What am I trying to say here? Commit to be committed.
Everything in your life, from the professional to the personal to
the physical, will benefit from your commitments. I know from
personal experience, the more sure I am of what I am committed to,
the more I am able to succeed in that given area. Uncertainty and
waffling have very strong ripple effects! Of that, I am sure.
Yours In Success,
Allison Nazarian
& The Get It In Writing Team
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 Sick
of reading?
Listen here and
give your eyes a break! Announcing the launch of Get It In
Writing’s weekly podcast. Download our first interview on
Small Business Marketing Musts
here. |
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Look for
Copywriting 101
THE BOOK
this summer!
Details
in July |
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What’s inspiring us today…
“People often say that
motivation doesn’t last, well neither does bathing -- that
is why we recommend it daily.”
- Zig Ziglar
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Your Words, Your Business © Copyright 2007
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