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Wikipedia….are you in?

Unless you have been living under an Internet-less rock, you’ve likely heard about Wikipedia, the online free encyclopedia with millions (and counting) of user-generated entries.

Take a few minutes, if you haven’t already, to check out Wikipedia. Look up key terms related to your business. Start your own new articles and add to existing articles related to your industry, audience, business name and competitors. See what else is out there, who is doing (or trying to do) what you do and study how they are presenting and describing themselves. And be sure to check back regularly to share and update with new information.

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What’s inspiring us today…

One must be a god to be able to tell successes from failures without making a mistake.

          - Lord Byron

You know the saying about the best laid plans of mice and men? Well, that about sums up the last two weeks of 2007 for me.

Those of you who know me personally know that when I am not focused on building my business and sharing what I know with all of you, I am also a mom of two with all of the craziness (and fun) that that entails. My husband had planned to travel with our two kids over the winter break and I had all sorts of plans to stay back at home and tackle all of the “exciting” things in my life in glorious solitude (closets, overflowing drawers, unruly mounds of paperwork – can you relate?).

Somewhere within that week of “me time,” I also planned to schedule all of my days and set my vision for 2008. I also expected to somehow start meditating, create and stick to a blogging and press release schedule and, of course, to exercise daily during my week off.

As it turned out, my dear grandmother died on December 21st, so my husband and kids had to cancel the trip, I spent the week out of state with my family in Maryland and no closets were cleaned nor were 2008 visions set in stone.

I didn’t have a Plan B and even if I had, I wouldn’t have had the time or even the presence of mind to implement it. So I must admit that I started 2008 feeling behind the 8-ball and without 2007 being neatly wrapped up and packed away.

After feeling some stress about this, I finally realized that this was actually exactly the way my 2008 was meant to start.

Instead of planning and then assuming everything will always go according to plan, I was reminded that dealing with all of the unpredictability that business and life throw my way is the real lesson here. Planning is important and necessary. Sticking to the plan is also important and necessary. But forging on, changing and re-adapting to the plan when circumstances change is ultimately the most important part of the process.

So as January settles in, my closets and drawers are still a disaster. My 2007 paperwork remains unfiled and disorganized. My plans are yet to be properly set for the year. But my vision is unwavering and my confidence in my ability to “switch gears” at less than a moment’s notice has been tested and has passed with flying colors.

Wishing you a year of achievement, success and the ability to live and enjoy life in each moment.

Yours In Success,

Allison Nazarian

Thank you to all of you who took a few minutes to share your insights.

Can you take a minute to give your opinion?
Please e-mail us at newsletter@getitinwriting.biz and share your insight and experience on the following:

1. What challenges do you face when it comes to marketing your business or the company you work for?

2. If you could snap your fingers and have a magic marketing formula or even a marketing reference guide nearby, what kind of information would be valuable to you?

3. Is there anything marketing-related you want/need to do but haven’t had the time, budget or resources? Some examples would be press kits, regular blog entries and e-newsletters. Would a “how-to” copywriting guide on any of these be helpful to you?