Not a week goes by that I don’t get a request about “monetizing” a blog. “Can you help me monetize my blog?,” the emails ask.

Hmmm…monetize…..what exactly do you mean by that? Do you mean to transform your blog into some kind of – cha-ching! – money machine that allows you to lounge on the beach sipping pina coladas while the rest of us remain in the Rat Race? If so, the answer is a great big ‘No!”

Get-rich-quick may be in the realm of possibility, but we’re talking professional marketing, not the Gold Rush of ’08. Blogging is a part of your overall marketing efforts – a significant part, for sure, but not the whole package.

Yes, there are those who make significant income from their blogs; in fact, some top bloggers bring in a reported six figures per month from their blogs. Their blogs include lots of ads, links, perhaps paid mentions or reviews and lots of content-less content. More power to them! But what I’m talking about when it comes to blogging and blog ghostwriting is more of an ongoing process, something that yields positive changes and results over time.

Like that old marathon vs. sprint analogy, if you approach blogging the right way, you’ll know and understand that you are in this for the long haul – and chances are you will likely not be looking (though it would be nice!) to get rich quick.

Yours In Success,

Allison Nazarian

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You’ve heard all the reasons you should be blogging, right? But what about the drawbacks to jumping on the blog bandwagon?

• Lots of people simply don’t have much of value to say or are unable to write down their ideas in a compelling way. But that doesn’t stop most from writing anyway. Bottom line: It can be hard to find high quality, well-written blogs.
  
  
• On the other hand, frequently the people who have most to say don’t have the time to write their thoughts, so the genuine organizational know-how frequently isn’t communicated. Bottom line: Blog readers are overwhelmed by minutiae.

• Blogs can be very easy to start, but hard to maintain. Writing articulately and regularly is both difficult and time-consuming. Bottom line: Instead of being an inexpensive marketing strategy, blogs turn into a time and resource waster that eats up productivity and doesn’t produce much.



• Multiple blogs within an organization express multiple opinions. Bottom line: Average customers, who want the company they buy from to be consistent, are turned off and, at the very least, confused.

“Imaginary obstacles are insurmountable. Real ones aren't. But you can't tell the difference when you have no real information. Fear can create even more imaginary obstacles than ignorance can. That's why the smallest step away from speculation and into reality can be an amazing relief. ”

          – Barbara Sher