I was reading (re-reading, actually) a great book over the weekend: Soar With Your Strengths. It’s all about how our teachers, our bosses and we ourselves are often so focused on improving weaknesses and changing natural tendencies that we neglect to focus on what makes us great, unique and powerful: our strengths.

“The goal,” the book says, “is to manage weaknesses so that the strengths can be freed to develop and become so powerful they make the weaknesses irrelevant.” By focusing on real strengths, people, their teams and their businesses will excel in ways never before imagined. By focusing on weaknesses, you will constantly be trying to explain away, make excuses and be something you really aren’t.

The same can be said for your marketing efforts. All too often, I see so much time and effort spent on trying to be something you aren’t. Why focus on what your business does just OK or a niche that you really don’t own? Focus on what works, on what makes you powerful and, ultimately, on the true value you offer your potential clients.

And speaking of strengths in marketing, I hope you consider your website to be a strength, an asset. But what are you doing beyond your website? Read my Quick Tips below to learn what you should be doing to build on the strength of your website.

Yours In Success,

Allison Nazarian

Where you will be able to:

DISCOVER the #1 reason your copy isn’t as effective as you need it to be.

LEARN how the SWAG™ Method will help you better connect with your target market through your copy.

LOSE the desire to use your own personal “me me me” voice once and for all.

GAIN insight into what really works and MAKES THE SALE in your copy.

And much more! 

Just one more day to sign up for my
FREE DIY (Do-It-Yourself) Copywriting teleseminar.
Sign up here.

BEYOND YOUR WEBSITE

You have a website. You love your website. You might have the best site around, but chances are it’s not enough. It needs to be part of an active, dynamic and constantly-growing online marketing presence that is your business.

• Blog: Blogging, or writing articles on your website, can help give readers a sense that you're an expert in your field. Writing about relevant industry news, new products or anything you think will help customers stay informed can really boost you as a reliable resource (and bring in new business, of course).

• Optimized press releases: Search engines filter out websites and list them in order of relevance. When people search for keywords, it's crucial that your website be at the top of the search engine lists. Keyword-optimized press releases can help give your site a boost in the rankings.

• Guest postings: It may sound strange, but writing for other websites (or blogs or other online publications) can be an asset to your reputation. Writing informational articles for a website relevant to your business shows you have expertise, as well as branches you out to a different readership.

• E-Newsletters: Keep in touch weekly or monthly with your target market and existing clients. Inform and educate them. Share your insights and build a meaningful relationship with them. There are companies available who strictly send out e-mail newsletters, or "blasts" to your web readers. Keep your target market reading and interested in what you’re offering.

“Could it be that people are not successes or failures but merely individuals in the right or wrong expectation environment?”

          – Donald O. Clifton & Paula Nelson
             Soar With Your Strengths