Have you ever felt stuck in whatever you were doing, whether business or personal, and instead of pushing through to get where you needed to be (which can be time-consuming, frustrating and all-around tough), you just went with something that was safe but not the real deal?

Let’s say you had to put together marketing copy or even an entire marketing campaign for a new service you’re offering. Copywriting isn’t something you can do while you are focused on four other things – it takes time and it’s not always easy to think straight.

So instead of taking the time to go through the sometimes-tedious albeit necessary steps, we take short cuts and stick with something we already have or something we know – even if it isn’t the best choice.

We use copy or ideas or marketing that may have been “OK’ in the past. We know we could opt for the “Wow” message, but, well, it just takes too much time and effort and we’re all too busy, right? And then we are actually surprised when our results are just ‘OK.’ Don’t keep doing the same thing and don’t settle for OK or halfway. If you don’t have the time, know-how or patience for the WOW effort, then something is missing. Find out what it is and change the way you approach marketing and selling – before just OK becomes the norm.

Yours In Success,

Allison Nazarian

→ What are your biggest marketing challenges?

→ Are you sick of trying to figure out how to go from ‘OK’ to ‘WOW?’

→ Have you put off writing your brochure, mission statement, sales copy or something else because you simply cannot find the right words?

Allison will choose the best questions and answer them, with a link to your website, in a new DIY Copywriting blog COMING SOON.

Send your question/case study information to:
Newsletter@GetItInWriting.biz with the subject line:
DIY Copywriting Q&A

Same-old, same-old: Web writing mistakes we see
over…and over…and over

Mistake # 1: No-no Navigation

Navigation, in fact, must be so easy that visitors to your site shouldn’t even have to think about it. Your website navigation should immediately let someone know:

	Where they are,
	Where they’ve been,
	Where they can go next,
	How to get in touch with you, and
	Where the home page is.

Mistake # 2: Putting existing print on your website.

No, no, no. Do not take your brochure, product catalog, employee manual, whatever and simply put it on-line. Printed materials don’t work on-line; they’re two totally different species.
Wouldn’t you be annoyed if you read a brochure, had your interest piqued, logged on to the site and found the exact same copy there? I would…and am quite often!

Mistake # 3: Believing people care about you personally and your website.

In the final analysis, nobody truly cares about your site. That sounds horrible, but it’s true. What people want is a solution. They want their problems solved and they want to figure out in as few seconds as possible whether you’re the one to do it for them.

“When someone asks you, A penny for your thoughts, and you put your two cents in, what happens to the other penny?”

"As a matter of principle, I never attend the first annual anything."

"Some people see things that are and ask, Why? Some people dream of things that never were and ask, Why not? Some people have to go to work and don't have time for all that."

          – George Carlin 1937 - 2008