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Get It In Writing

What's up for the new year?

Print vs. online marketing
A one-time shot to your clients through a piece of paper may not lead to more business. I always tell my clients that when they are in doubt, choose online marketing over print marketing because online is instant, changeable, less expensive and has a wider reach.

In-person vs. online networking
More and more, online networking and communications with potential clients, colleagues, alliances and vendors will prove to be more efficient, effective and long-lasting in terms of results than its in-person networking and communications cousins. (I know some of you may disagree with this.)

Content is still king
Ultimately, your message and words will make -- or break -- your sale. Be clear on what you are selling and to whom. Also be clear that your message is solutions- and benefits-oriented (and accurate, too!).

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What's inspiring us today...

A failure is a man who has blundered but is not able to cash in on experience.

          - Elbert Hubbard

Show me the person who makes no mistakes and I will show you someone who is, well....not alive!

Who among us hasn't made mistakes? I make 'em daily, big and small. One of my goals is to take everything I do wrong, or too much or not enough less seriously in a personal way and more seriously in an educational way.

Over the years, my mistakes have proven to be great mentors. How many times have you done something in your business (like work on a project without a written agreement or promise something within an unreasonable timeframe) and then realized that not only did you make a mistake, but that you would learn from this mistake in a way that would spur you to act differently the next time around.

I'm not going to say I welcome mistakes, but I don't think I would have ever gotten this far without my mistakes! I try to be grateful for mistakes I have made, for bad choices I have made, for the wrong clients and for unrealistic projects and deadlines. As long as you and I don't keep making the same mistakes, we can both rest assured that we're moving in the right direction.

Yours In Success,

Allison Nazarian

P.S. Thank you to all of you who e-mailed me after the last issue of this newsletter. I appreciate your support so much!

Thank you to all of you who took a few minutes to share your insights.

Can you take a minute to give your opinion?
Please e-mail us at
newsletter@getitinwriting.biz and share your insight and experience on the following:

1. What challenges do you face when it comes to marketing your business or the company you work for?

2. If you could snap your fingers and have a magic marketing formula or even a marketing reference guide nearby, what kind of information would be valuable to you?

3. Is there anything marketing-related you want/need to do but haven't had the time, budget or resources? Some examples would be press kits, regular blog entries and e-newsletters. Would a "how-to" copywriting guide on any of these be helpful to you?