Volume III | July 16, 2008 | Number 21


What's in this issue:                                                                     Visit Our Website, Get It In Writing

 

Allison Nazarian

I don’t know about you, but the summer is flying by for me here in South Florida. My kids have already been out of school for about 6 weeks and the first day of school (in mid-August) is right around the corner.

Before the summer, I set all kinds of goals for myself, from launching a copywriting site for VAs (which is done! VAs check it out: www.CopywritingforVAs.com) to walking for an hour every summer morning (ummm….hasn’t happened yet). As I told you last week, I count on the summer to be a time for new work, great projects and growth – I shun the summer slowdown and hope you do, too!

Do you ever receive questions or requests for advice from others in your field or area of expertise? Do you take the time to answer them? I have been fortunate to learn and benefit from some amazing mentors in my business life. Early on in my career, I promised myself I would always reply to anyone who asked me just about anything business-related and that I would always try to help as I was (and still am being) helped by others.

In this week’s Quick Tips section, I excerpted some advice I sent to a budding copywriter who wrote me and asked me a series of questions (many of which I also answered in detail in a past blog post here: Advice To A New Copywriter). I’m no sage, but I do know what I know. I think this is decent advice for anyone in any business….hope you do, too!

Yours In Success,
Allison
Allison Nazarian

Here was the question I received:

What is the most important thing a new copywriter should do to ensure success?

Here is the answer I gave:

Whether you are new or experienced, these will apply to you:

  • Attitude trumps actual capabilities or experience or expertise any day.
  • Act like the kind of client and colleague you wish to have.
  • Know that saying “no” is crucial to your success.
  • Decide whether you are going to be a business person or a freelancer. These are two very different goals, and there is a big difference.
  • Don’t let emotion rule your reaction or action in a stressful, confusing or somehow messed-up work-related situation.
  • Reach out and align yourself with the kind of capable, positive, professional companies you try to be. 
  • Seek out and make contact with mentors and leaders in your field.

FOR VAs only:
Read to grow and succeed using the power of words?

If you are a VA and ready to take your copywriting skills to new heights, I have exciting news to share with you. 

Recently I launched a new website,www.CopywritingForVAs.com, that is 100% dedicated to you, your business and your clients’ business. 

The primary goal of this site is to provide you, a professional virtual assistant, with easy-to-use and affordable copywriting, marketing and business-building expertise.

At least three timer per week, we will be posting blog entries covering topics such as:

  • How do I write a….(press release, blog entry, brochure)
  • What is an optimized press release and how would it benefit a VA business?
  • How can I write a phenomenal tagline for my VA business?
  • What is a press kit and how do I put one together?
  • Is a blog necessary?
  • What are the best methods for marketing a blog?
  • Suggestions on moving through writer’s block.
  • Recommendations for expanding marketing and increasing sales.

And just for visiting, I will give you immediate FREE access to my special report, What Every VA Needs To Know About Copywriting, filled with valuable copywriting and marketing expertise specific to your VA business.

Visit www.CopywritingforVAs.com now to start transforming YOUR words into YOUR profits.



"
Sit down before fact as a little child, be prepared to give up every preconceived notion, follow humbly wherever and to whatever abyss nature leads, or you shall learn nothing."

          –
Thomas Huxley