Do you ever decide to stick with something that’s not working because you can’t stomach moving on from it?

It’s not easy (actually, it is downright difficult) to walk away from something, whether in business or even in your personal life, that is just not working. Sometimes we actually put MORE (effort, money, time) into it knowing full well that it is going nowhere fast.

There are many reasons  we do this, and I will leave the analysis to the psychoanalysts out there, but I can say that the best way to prosper, bloom and move on from the nonsense or the stagnation is to just do it (thank you, Nike). As the great saying goes, “feel the fear and do it anyway.”

Because this is a newsletter about words and selling, I do encourage you take a look at what you are doing – an honest look! – and determine what is holding you back and what you can and should move on from. Are you putting money (or time or effort) into something that isn’t benefitting your business?

It could be a monthly ad you are paying for because that’s what you’ve always done. It could be a regular service you pay for but just don’t need. Or, a tagline, campaign or product that just doesn’t fit, work or make sense.

Whatever it is, let it go. Just like that.  

Yours In Success,

Allison Nazarian

What’s a tagline and does yours make the grade (and the sale)?

A tagline may very well be the single most important ad you will write about your business.

Taglines are simple, memorable, succinct phrases or slogans, usually no more than seven words, that are associated with your business. Taglines tell the world what your business does, what you promise, what you provide and how you are different.

These few words shoulder quite a heavy responsibility. What do they and should they do?

• Taglines should explain not only what you do, but also the result of what you do.
• A tagline is both a description/explanation and a promise/possibility.
• Some taglines are clever and witty, some are straightforward, some funny and some serious.
• A tagline should be interesting, memorable and easy to read aloud and silently.
• A tagline should not be so trendy that it doesn’t make sense next year. It should be positive.

Visually or graphically, your tagline is usually present with your logo and your business name. It should be used in all marketing materials, from your website to your printed material to your business card to your stationery.

Please join me!

I will be speaking in the first annual Summer Speaker Series featuring an amazing line-up of speakers including James Roche, Christina Merkley, Sheri McConnell, Alexis Neely, Allana Pratt, Lou Bortone, Viki Viertel, Lynn Scheurell, Kathie Thomas, Debbie LaChusa, Wendy Weiss, Terri Z, Donna Gunter, Diana Ennen and so, so, so many more.

Here’s the deal... Erin Blaskie is hosting the event and she’s featuring TWO speakers PER DAY for the entire month of August (not including weekends because really, who likes working weekends?)

The best part is that this amazing series of speakers is priced VERY affordably.  It’s going to be one of the hottest events of the summer and you’ve got an invitation from me!

Simply click through this link and register today.  You won’t be disappointed and I’ll be there to speak as well on August 20th at 2 PM EST (1PM CST, Noon MST, 11 AM PST).

You can purchase a seat in one track, two tracks or get audio downloads included too (along with your live seat) so what are you waiting for!  I’ve heard there is a cap of 200 people due to the bridge line and with the speakers involved, that won’t last long!

Visit here and register now... ‘see’ you on the calls!

Whether you’re looking to work directly with a copywriter or you seek the tools to do it on your own, we can make it happen!
        
Here are some ways you can work with Allison and Get It In Writing:

	CUSTOMIZED and direct marketing & copywriting services. We will create an ongoing program that meets your needs, budget and goals.
	DIY (do it yourself) tools for small businesses, entrepreneurs, coaches and consultants looking to write their own copy. Our flagship program is contained in the book DO-IT-YOURSELF Copywriting. Access our blog dedicated to you and this area here. And look for an industry-first DIY Copywriting series (audio- and workbook-based) coming soon!
	COPYWRITING FOR VAs: Copywriting tools, tips and techniques tailored to VAs (and Virtual Assistants) and their businesses. (Access the blog here.)
	COACHING & MENTORING. For DIYers (do it yourselfers) looking for personal and direct phone and e-mail guidance on a weekly, bi-weekly or monthly basis.
	We also offer free live and recorded TELESEMINARS through ourselves and partners. Click here for upcoming events.

Questions?
Ready to get started and move forward?
Contact Allison now.

"Life moves pretty fast. If you don't stop and look around once in a while, you could miss it."

          – Ferris Bueller