Those of you who know me personally know I love what I do and happily live and breathe my business. This week I am on vacation with my husband and two children and I am going to try to be one of those people who actually knows how to disconnect and take a real vacation.

So in that spirit, that’s all she wrote (for this week, that is,)

“Talk” to all of you in next week’s issue.

Yours In Success,

Allison Nazarian

Feel their pain – then write it and sell it.

We talk a lot about knowing your target market and feeling the pain its members feel.
But how do you go about this practically?

It’s not about what you have to advertise. That’s secondary. Your market is looking for a solution. You need to address those pain points and offer a solution.

A quick glance Maslow’s Hierachy of Needs gives you an insight into pain points.

• Food, shelter, clothing
• Safety, security, comfort
• Love (self, others, family)
• Esteem, recognition, status
• Independence, self realisation, accomplishment

This is where it gets interesting because your pain points may change as your priorities change. And, what some people see as a “need” others may see as a luxury. Both “wants” and “needs” can be pain points.

A good start for you is to use yourself as a reference point.

What are your pain points? What would you pay money for? What need or want would it solve and how?

Look at other marketing copy. What works? What doesn’t?

Do you have a limited marketing budget?

Then you’ve come to the right place!


I invite you to experience my book, Do-It-Yourself Copywriting
Guaranteed To Ignite Sales & Explode Your Business.

Developed for small business owners, entrepreneurs, coaches, VAs (virtual assistants) and consultants who write their own copy, this no-nonsense, no-hype DIY (do it yourself) guide is guaranteed to make your copywriting and overall marketing efforts more polished, professional and powerful than ever.

Packed with real tools and techniques for writing for marketing the right way, this book is GUARANTEED to jump-start your marketing efforts immediately.

              Click here to access your copy immediately!

You can download our recently published special report, What Every V.A. Needs To Know About Copywriting, a $29 value, for FREE.

Whether you’re looking to work directly with a copywriter or you seek the tools to do it on your own, we can make it happen!
        
Here are some ways you can work with Allison and Get It In Writing:

	CUSTOMIZED and direct marketing & copywriting services. We will create an ongoing program that meets your needs, budget and goals.
	DIY (do it yourself) tools for small businesses, entrepreneurs, coaches and consultants looking to write their own copy. Our flagship program is contained in the book DO-IT-YOURSELF Copywriting. Access our blog dedicated to you and this area here. And look for an industry-first DIY Copywriting series (audio- and workbook-based) coming soon!
	COPYWRITING FOR VAs: Copywriting tools, tips and techniques tailored to VAs (and Virtual Assistants) and their businesses. (Access the blog here.)
	COACHING & MENTORING. For DIYers (do it yourselfers) looking for personal and direct phone and e-mail guidance on a weekly, bi-weekly or monthly basis.
	We also offer free live and recorded TELESEMINARS through ourselves and partners. Click here for upcoming events.

Questions?
Ready to get started and move forward?
Contact Allison now.

"The world is full of willing people; some willing to work, the rest willing to let them."

          – Robert Frost