Do you ever have anxiety over the success of a business project, meeting or goal? Because you are human, I am guessing your answer is undoubtedly yes. And although I am much better today at managing this type of anxiety than in years past, I must admit that I still do have a few sleepless nights from time to time.

Throughout the course of my career, what I found is that my anxiety level seems to be directly related to how well I prepared for the business initiative at hand, whatever it may be. When I haven’t fully prepared, I am never satisfied with the outcome or finished product, (even if it was successful), because I just can’t let go of that nagging feeling that it could have been better or that I could have left a better impression.

What I also have found throughout my career is that when in business for yourself, on some level, you must always be prepared. That is not to say that extra preparation isn’t required (and expected) for special projects or new initiatives, but you should always be prepared to answer questions about your industry and specialty, especially if changes or advancements have recently taken place. If you want to be recognized as an industry expert, you must be prepared to speak to it on the spur of the moment.

I know for me, most (if not all) of my business growth can be attributed to opportunities that arose as a result (direct or indirect) of being prepared - - no two ways about it.

Yours In Success,

Allison Nazarian

Preparing for your next business writing project

Whether it is a report, blog, letter, email, brochure or speech, the most important
part of the writing process happens BEFORE you write one word.

While many people prefer to skip this step and ignore its very existence, it’s essential to prepare and gather as much information as possible about the subject for which you are creating copy. (And when you don’t go through these steps, your response/results, will undoubtedly tell the tale!)

So before you begin your next writing project ask yourself the following questions:

1) What is/was your driving force for the creation of your product or service?

2) What are the key benefits/solutions your product/service provides?

3) What is your “elevator speech” (i.e., what you tell a potential client about your business/product in just 30 seconds)?

4) What is the ultimate goal for this particular project?

5) Who is your target audience? Be specific – you may need to break this down into sub-audiences.

6) What problems does your product or service solve? What solutions does it offer/promise?

Would you like to have an expert copywriter share a
secret with you every week for a full year?

Yes….less than 40 cents a week!


Well here is your opportunity:
52 INSIDER SECRETS TO JUMPSTARTING YOUR
MARKETING EFFORTS NOW

This guide provides you essential rules and techniques to take your copywriting to the next level – in easily-digestible once-a-week segments. And best of all, you can implement these practices right away.

Click here to access your copy immediately!

Whether you’re looking to work directly with a copywriter or you seek the tools to do it on your own, we can make it happen!
        
Here are some ways you can work with Allison and Get It In Writing:

	CUSTOMIZED and direct marketing & copywriting services. We will create an ongoing program that meets your needs, budget and goals.
	DIY (do it yourself) tools for small businesses, entrepreneurs, coaches and consultants looking to write their own copy. Our flagship program is contained in the book DO-IT-YOURSELF Copywriting. Access our blog dedicated to you and this area here. And look for an industry-first DIY Copywriting series (audio- and workbook-based) coming soon!
	COPYWRITING FOR VAs: Copywriting tools, tips and techniques tailored to VAs (and Virtual Assistants) and their businesses. (Access the blog here.)
	COACHING & MENTORING. For DIYers (do it yourselfers) looking for personal and direct phone and e-mail guidance on a weekly, bi-weekly or monthly basis.
	We also offer free live and recorded TELESEMINARS through ourselves and partners. Click here for upcoming events.

Questions?
Ready to get started and move forward?
Contact Allison now.

"Luck is what happens when preparation meets opportunity.”

          – Seneca