You may have noticed that each issue of this newsletter ends with what I think is a particularly inspirational quote. In fact, and this week was no exception, many times I first find the quote and then build my topic of the week around that quote.

In this week’s issue, the quote, by John D. Rockefeller reads like this: “A friendship founded on business is better than a business founded on friendship.”

I think you would agree that Mr. Rockefeller was right on the mark with this one. And if you don’t immediately agree, I would urge you to take a few moments and give your past and present business relationships some honest thought. What you may find is a series of business opportunities or projects that could have gone a whole lot better.

What do I mean exactly? Most times, our friendships are formed because of shared qualities, experiences likes and/or dislikes. Often we see things from the same perspective and point of view. And although it is great to have this type of shared camaraderie and comfort with another person, it is not always the most effective platform for a business relationship.

In business, on the other hand, relationships are often formed on the basis of a need or desire to make something more efficient, more profitable. These relationships sometimes require us to go outside of our comfort zone and look at things differently. They require us to get involved with an individual because of business demands, not because we both love watching football on Sunday afternoons or because our kids go to school together.

The best business relationships tend to be more productive since the goals and expectations of the relationships are (in the good cases) clear from the beginning. The emotion involved is based on business aims more than anything else. And the real beauty in these relationships is that in the end, what you may find is a very effective working relationship and a great friend to tailgate with on those Sunday afternoons.

Yours In Success,

Allison Nazarian

Relationship building.

Building relationships within the context of your business take many things, not least of all:

• Consistency: One phone call, e-mail or project does not a relationship make.  



• Sincerity: Let’s put it this way: insincerity can be spotted a mile away!



• Building (not burning) bridges: Today may not be the day you and someone else make it happen, but you should always be building, preparing and developing the business land for future positive and profitable harvests.



• Courage: It’s not always easy to “put yourself out there” in business. But as they say (and as I try to remind myself): Feel the fear and do it anyway. Sticking with what you know is appealing, but not always the clearest road to success. Get out of your comfort zone!

Whether you’re looking to work directly with a copywriter or you seek the tools to do it on your own, we can make it happen!
        
Here are some ways you can work with Allison and Get It In Writing:

	Copywriting consulting & services. We will create an ongoing program that meets your needs, budget and goals.
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"A friendship founded on business is better than a business founded on friendship.”

          – John D. Rockefeller