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Volume III
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February 6, 2008
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Number
3
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Visit our
Website
Get It In
Writing
This Week’s
Marketing &
Copywriting
Tip
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 In
a recent
blog entry,
I talked
about the
all-too-common
trend of
setting up a
blog and
then not
doing
anything
with it.
Here are
some basic
but key tips
for keeping
the care and
feeding of
your blog:
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Investigate.
Become a journalist whose
beat is your industry. What
are your competitors writing
about? What trend or news
items are the associations,
trade publications and
periodicals of your industry
discussing? (And what are
they not writing about?)
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Don't go TMI on us.
One of the attractions of
blogs and blogging is the
casual, conversational tone
you can adopt. But don't
take the reduction in
formality to mean that you
can let it all hang out.
Your business blog is not a
place to discuss your
child's potty-training, or
your search for Mr. (or Ms.
Right or your personal
habits) UNLESS there is a
very definite and specific
business-related and
sales-related reason to do
so! (And by all means if you
want to get down to the
brass tacks of your personal
life, create a personal blog
on the side and go for it.)
-
80/20 rule applies here too.
I believe in an info to
sales ratio of 80/20. Teach,
inform, comment and show
yourself and your business
to be the leader of the
pack. Establish your
expertise and sprinkle in
some related services or
products you’re selling. Go
for the hard sell and you’re
sure to lose out, no matter
how often you're blogging.
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Welcome to
Your
Words,
Your
Business |
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Do you ever find yourself with a business "to do" item that you never manage to get done? I am super-guilty of that one.
Sometimes, it is something I just dread doing and will do anything instead. Other times, I am not
sure how to approach "the thing" and to protect myself from that uncertainty, I skirt the issue
of that item as much as possible. And then in a third scenario, it's actually something that
isn't smart, valuable or even doable in terms of your business. Almost like the Universe's way of telling you that this thing shouldn't even make the to-do list.
One of my goals is to pare down the list, not only by completing tasks and crossing them off but, more importantly, to being more selective about
what makes the list in the first place. If it is confusing, uncomfortable or unworkable, it may be, to the contrary, the best thing you
can do for the business. On the other hand, it may be all wrong and you need to know that and act accordingly.
So as I strive
to be
discerning, I’m
looking for
better
results…and I
won’t accept
anything less!
Yours In Success,
Allison Nazarian
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Do you wonder why the words you use
don’t get the response you desire?
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Have you felt you’re “off-track” with
your message? |
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Do you struggle when writing copy for
your or your clients’ marketing materials?
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Is your marketing copy stale, stilted,
inaccurate or boring? |
 COPYWRITING 101…THE BOOK
Developed
for small businesses, entrepreneurs, coaches and
consultants (like you) who write their own copy and
written with a no-nonsense, no-hype approach, this guide
is guaranteed to make your copywriting and overall
marketing efforts more polished, professional and
powerful than ever.
READ NOW AND LET YOUR MARKETING MAGIC BEGIN!
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GET IT IN WRITING
OPINION: |
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Can you take a minute to give your opinion?
Please e-mail us at
newsletter@getitinwriting.biz and share your insight and experience on the following:
-
What challenges do you face when it comes to marketing your business or the company you work for?
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If you could snap your fingers and have a magic marketing formula or even a marketing reference guide nearby, what kind of information would be valuable to you?
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Is there anything marketing-related you want/need to do but haven't had the time, budget or resources? Some examples would be press kits, regular blog entries and e-newsletters. Would a "how-to" copywriting guide on any of these be helpful to you?
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 GET IT IN WRITING
INSPIRATION:
What's
inspiring us
today...
The measure of
success is not whether you
have a tough problem to deal
with, but whether it's the
same problem you had last
year.
- John
Foster
Dulles |
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