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Volume III
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February 20, 2008
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Number
4
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Visit our
Website
Get It In
Writing
This Week’s
Marketing &
Copywriting
Tip
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In a
just-posted
blog entry,
I share my
Top 6 "art
of the
relationship"
tips for
entrepreneurs,
small
business
owners and
all of the
rest of you
no matter
where you
fall in the
business
spectrum.
Here's the
list – read
full
explanations
in the
GIIW blog:
-
Be on
time,
every
time.
-
Connect in
different
ways.
-
Be on the
lookout…and
take
action.
-
Remember
their
human
needs.
-
Listen.
-
Picture-perfect.
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Welcome to
Your
Words,
Your
Business |
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I had a few
interesting
"situations"
this week. All
were slightly
uncomfortable,
all tested me,
all made me
angry (at least
for a fleeting
moment) but all,
at the end of
the day, were
great learning
experiences.
What I have
learned is that
it is precisely
in that
incredibly
frustrating,
perhaps fed-up
or awkward
moment that we
(or at least I)
have to step
outside of
ourselves and
see things for
what they are
rather than blow
this up into the
biggest deal
ever. More than
that, we need to
remember that
this instant,
while not so
much fun, is a
lesson,
sometimes a very
valuable one.
For me, another
reminder I
constantly need
to give myself
is that no
matter what,
it's not
personal.
Instead of
letting my
emotions get out
of control, I
try to tell
myself that this
is about
business, and
about the other
person, and
their needs,
frustrations and
issues. Instead
of taking it to
heart, I try to
learn from it
and, at least
emotionally,
walk away.
This all got me
thinking about
when business is
personal and
when it is
totally on the
other end of the
spectrum and
completely not
personal. Read
my "Art of the
Relationship"
tips in the
Quick Tip
section and let
me know what you
think.
Yours In Success,

Allison Nazarian
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GET IT IN WRITING
INSPIRATION:
What's
inspiring us
today...
When my dear friend I.R., a
business owner, has a
potential customer who
attempts to negotiate pricing,
this is what he tells the
individual:
"We have two problems: one is
that you are too cheap and the
other is that I am too
expensive."
You may want to remember that
next time you are asked to
reduce your pricing, barter
or, worse, give away your
expertise as a test or for
free. |
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