Get It In Writing, Because Words Mean Business

Volume III

February 20, 2008

Number 4

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This Week’s Marketing &
Copywriting Tip

QUICK TIP

In a just-posted blog entry, I share my Top 6 "art of the relationship" tips for entrepreneurs, small business owners and all of the rest of you no matter where you fall in the business spectrum. Here's the list – read full explanations in the GIIW blog:

  • Be on time, every time.

  • Connect in different ways.

  • Be on the lookout…and take action.

  • Remember their human needs.

  • Listen.

  • Picture-perfect.

 

Welcome to
Your Words, Your Business

I had a few interesting "situations" this week. All were slightly uncomfortable, all tested me, all made me angry (at least for a fleeting moment) but all, at the end of the day, were great learning experiences.

What I have learned is that it is precisely in that incredibly frustrating, perhaps fed-up or awkward moment that we (or at least I) have to step outside of ourselves and see things for what they are rather than blow this up into the biggest deal ever. More than that, we need to remember that this instant, while not so much fun, is a lesson, sometimes a very valuable one.

For me, another reminder I constantly need to give myself is that no matter what, it's not personal. Instead of letting my emotions get out of control, I try to tell myself that this is about business, and about the other person, and their needs, frustrations and issues. Instead of taking it to heart, I try to learn from it and, at least emotionally, walk away.

This all got me thinking about when business is personal and when it is totally on the other end of the spectrum and completely not personal. Read my "Art of the Relationship" tips in the Quick Tip section and let me know what you think.

Yours In Success,

Allison
Allison Nazarian

INSPIRATIONGET IT IN WRITING
INSPIRATION:

What's inspiring us today...

When my dear friend I.R., a business owner, has a potential customer who attempts to negotiate pricing, this is what he tells the individual:

"We have two problems: one is that you are too cheap and the other is that I am too expensive."

You may want to remember that next time you are asked to reduce your pricing, barter or, worse, give away your expertise as a test or for free.

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