Get It In Writing, Because Words Mean Business

Volume III

March 5, 2008

Number 5

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 Get It In Writing

This Week’s Marketing & Copywriting Tip

QUICK TIP

Good SEO copywriting doesn’t grow on trees. To make the Google cut, your copy needs to be:

  • Relevant: to the topic, to your customers, to the search engine. Google wants to see that you are actually writing about what you say you are writing about.

  • Updated: if the last time you revised a web page or site was 2004, it’s not new or up-to-date. Google likes recency.

  • More quality than quantity: It’s not about making sure that your page or article has XX number of words or XX% if keywords. It’s about using the words you know you need to have in a way that is consistent, relevant, well-written and logical.

Welcome to
Your Words, Your Business

Just a few years ago, SEO copywriting wasn’t something anyone even knew they were looking for. As far as Get It In Writing, this certainly wasn’t something we even knew we could (or should) offer.

But all that has changed. Now, I would say that 1 or 2 out of every 3 inquiries we get is SEO-related, from web copywriting to blog ghostwriting to SEO articles to optimized press releases. And understandably – I mean, who isn’t trying to crack the Google code and catapult themselves and their business to the top of the search engine pages??

The desire is where the similarities end, though. Everyone wants great rankings, but most still don’t understand how you get there. There are many different components and moving parts to the picture. As far as the SEO copywriting portion, which is my company’s expertise, I believe it is less mystery and more technique and realism.

Most people do not (please don’t be offended) know how to write good, effective SEO copy – they just don’t. Those who do know that they need to cater to two audiences – their target customers AND the search engines – within the same copy and do it so well that both groups think it’s directed right at them.

There’s so much more to SEO copywriting than these few explanatory sentences. (By the way check out this blog entry on an amazing SEO success we recently had with a L.A.-based attorney client.) But here’s what you need to know about SEO copywriting: it’s very powerful when done right, most people are not experts at it and, when someone tells you they can deliver an SEO article or web page for a few dollars, chances are you will get what you paid for (not much).

Yours In Success,

Allison
Allison Nazarian

GET IT IN WRITING
FEATURES:

Coming next week:
The latest book from Allison Nazarian, President & Founder of Get It In Writing

Do-It-Yourself Copywriting Guaranteed
To Ignite Sales & Explode Your Business:
 Proven techniques most master copywriters don’t want you to know

bullet

Sick of spending hours trying to write a couple sentences of good marketing copy?
bullet

Isn’t it time you used your skills and expertise efficiently?

bullet

Ready to market your business using proven copywriting systems that work?

Do-It-Yourself Copywriting Guaranteed To Ignite Sales & Explode Your Business:In this book, geared toward small business owners, entrepreneur coaches and consultants who are DIY (do-it-yourself) copywriters and marketers, Allison will show you how to:

  • TRANSLATE YOUR EXPERTISE into words and copy that sell.
     

  • STOP STRUGGLING with the proper way to convey your message.
     

  • DEVELOP A MARKETING MESSAGE that is focused, clear and effective.
     

  • DETERMINE who your audience is, what your audience wants and how you can speak directly to their pain.
     

  • WRITE a web page, brochure, article, press release or sales sheet in a way that is all at once eye-pleasing, engaging and action-provoking.

Look for the book Do-It-Yourself Copywriting Guaranteed To Ignite Sales & Explode Your Business in our next newsletter issue.

INSPIRATIONGET IT IN WRITING
INSPIRATION:

What's inspiring us today...

People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can't find them, make them.

          - George Bernard Shaw

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