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Volume III |
March 19, 2008 |
Number
6 |
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Visit our
Website
Get It In
Writing
This Week’s
Marketing &
Copywriting
Tip
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Because this week’s focus is on marketing what you really are and what you really offer, I thought these tips would be especially helpful:
When getting started on a marketing project, whether it’s from scratch or a revision of something already existing, you (meaning your business) will want to first look at the big picture.
To start, are you certain:
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What you are trying to do?
- Who you are trying to do it with or to?
- What results you are seeking?
Be clear on these answers, as they will inform every step you take. You won’t receive your desired response or result if you aren’t clear on what you are trying to do. The answers may be in a number of forms, including:
Increasing sales or another specific number;
Raising awareness of a new idea, product or service; and/or
Offering an existing product or service to a new group (e.g., a product for attorneys that you are now rolling out to or customizing for CPAs).
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Welcome to
Your Words, Your Business |
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When I first started out on my own in business, I didn’t have a clear vision or definite milestones or goals. I just wanted clients and projects and for the world to know that I and Get It In Writing existed. I would imagine that many of you, if you are entrepreneurs, small business owners, service providers, consultants and/or coaches, started out similarly.
As time went on and the years have passed, my business and my goals have changed, been set and then changed again. Along the way, even as my level of expertise, experience and exposure increased, increased and increased more, I continued to think of and present Get It In Writing and, as an extension, myself, as the copywriting company for all businesses and all budgets.
Maybe it’s a female thing (and maybe not), but I just didn’t want to turn anyone away. And in the process of trying to be “nice” (which really wasn’t even nice) and inclusive, I didn’t always make the best business decisions. (And I’m OK with that, I’ve made plenty of mistakes, and I am sure you have, too.)
At the beginning of this year, I decided (or actually I already knew, but finally admitted it) that this was the year things would change. This was the year that the marketing expert/company masking as “just” a copywriting expert/company would pull off the mask and make itself known.
(You know the phrase about the shoemaker’s children having no shoes? Well, never was it truer than in this case.)
Interested in learning more about what this admission will look like for me and for my company? Be sure to read our next newsletter (two weeks from today’s date) for a continuation – not because I want to keep you in suspense, but because this letter is getting too long!
I’ll tell you more about how I will be embracing who Get It In Writing really is in an effort to, ultimately, do the best possible job for my clients and their own marketing campaigns.
Until then…
Yours In Success,
Allison Nazarian
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Look for the latest book from Allison Nazarian,
President & Founder of Get It In Writing
Do-It-Yourself Copywriting Guaranteed
To Ignite Sales & Explode Your Business:
Proven techniques most master copywriters don’t want you to know
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Sick of spending hours trying to write a couple sentences of
good marketing copy? |
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Isn’t it time you used your skills and expertise efficiently?
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Ready to market your business using proven copywriting systems
that work? |
 In
this book, geared toward small business owners, entrepreneur coaches and
consultants who are DIY (do-it-yourself) copywriters and marketers, Allison will
show you how to:
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TRANSLATE your expertise into words and copy that sell.
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STOP struggling with the proper way to convey your message.
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DEVELOP a marketing message that is focused, clear and effective.
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DETERMINE who your audience is, what your audience wants and how you can speak directly to their pain.
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WRITE a web page, brochure, article, press release or sales sheet in a way that is all at once eye-pleasing,
engaging and action-provoking.
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 GET IT IN WRITING
INSPIRATION:
What's inspiring us today...
It is amazing what you can accomplish if you do not care who gets the credit.
- President Harry S Truman |
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Your Words, Your Business © Copyright 2008 Get It In Writing, Inc. All rights reserved worldwide. Reprint only with permission from copyright holder(s). All trademarks are property of their respective owners. All content provided as is. No express or implied income claims made herein. Your business success is dependent on many factors, including your own abilities. Advertisers are solely responsible for ad content.
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Get It In Writing, Inc. is a leader in developing the messages, words and ideas of business communications. The firm, which has built a solid reputation as a trusted and indispensable resource for professionals in marketing, advertising, sales, graphic design, web development, public relations and branding, helps clients harness the power of words to communicate, sell, inform, educate and publicize. For information, free resources and/or to buy services online, visit http://www.getitinwriting.biz/.
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