Volume III | April 2, 2008 | Number 7

What's in this issue:                                                                     Visit Our Website, Get It In Writing

 
Allison Nazarian

When we last left off two weeks ago, I was explaining how, for me, my business/professional (as well as personal) goals have, inevitably, changed and evolved over time. Whereas in the early days of Get It In Writing I did my best to work with all businesses and all budgets, I have become more specific and niche-oriented over the years.

So it’s not a change of what we do, but a shift in how we present what we do. Our best client is a fast-growing small business or entrepreneurial company with a significant Internet presence (or looking to build a significant presence). They know that the best way to grow and build their businesses is through the use of content and information (more on information marketing in a future issue) as the backbone of their efforts. They are in this for the long-term, have ongoing content and marketing goals and needs and they understand and have the kind of budget necessary to get the job done.

Over time, we have been more than copywriters and copywriting providers to clients – we have become their marketing consultants, their marketing planners and their project managers. So much so that, I have come to realize, we are more of a full-service marketing company than most of the marketing companies I have seen in the marketplace!

For clients looking for one-time projects, I now have a wonderful copywriting-only company I work with and would be happy to refer you to directly.

The way I see it, everyone wins: my company is free to say we do what we really are already doing. Other copywriting companies enjoy more work and added referrals. And, best of all, our clients experience first-hand the power of ongoing information-based marketing with a partner in it with them for the long haul.

Yours In Success,
Allison
Allison Nazarian


What does recycling have to do with your marketing?

You may already think (rightly so) that content is what drives your future sales and current visibility and sales inquiries. You may also think (not so rightly) that you need to have a lot of content to push your marketing efforts and that you can't reuse past material.

YOUR...

  • Expertise is valuable, right?
  • Services and products are much-needed, right?
  • Target customers are eager for whatever tips you can give them, right?


SO…why would you share only once? Take your existing content and re-purpose it. The recycling potential of good content is priceless – and you never know who you will “speak” to and in what format.
  • Split up longer pieces of content into shorter blog entries, e-newsletters and auto responder e-mail tips.
  • Create articles and blog posts from Q&As and Q&As from articles and blog posts.
  • Convert audio into written words and vice versa. Record, transcribe and publish into different formats such as audio, video, slide shows and written articles.
  • Plan in advance, almost like an “editorial calendar” like a magazine would use. If you know you have to give a speech at a trade show in the following month, write on your topic for your blog over the next week and start from there.

 


“If you don't have time to do it right, when will you have time to do it over?”

          – John Wooden, American Basketball Player and Coach



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Click here to read a short description of each e-book and download your own copy of each TODAY.

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