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Volume III | April 9, 2008 | Number 8 |
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What's in this issue: Visit Our Website, Get It In Writing
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I get calls, e-mails and face-to-face questions about all aspects of marketing all the time. The most common one may be this: “What is the best way to market my business? [Blank] or [blank]? The blanks represent a certain kind of marketing vehicle. So someone will ask if I think postcards are better than an e-newsletter, or a press release gets more mileage than a print ad.
There is no one answer to this question. A local drycleaning business has a different market, and therefore different marketing needs, than an online gift company. Anyone, and I mean ANYONE, who views marketing as a one-size-fits-all kind of thing has it all wrong. And I promise you their results will speak for themselves.
No matter what expert you hire, no matter what kind of expert you may be on your own, this is a very subjective thing. For sure, there is much we can do to ensure we’re going in the right direction toward our sales goals, but at the end of the day, marketing is not neat and it’s not a science.
Be sure to read this issue’s Quick Tips on the kinds of questions you should be asking when determining what kind of marketing vehicle or marketing campaign works best for you.
Yours In Success,
Allison Nazarian
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You have a limited budget and can’t do everything you want to do marketing-wise.
Sound familiar?
How do you know what marketing vehicle to choose?
Take some time to figure out the following:
What is the purpose of this marketing effort? Is it for a one-time event or product? Is it a general corporate or business piece that is meant to last for a long time?
How will it be distributed? If it is not something you need to deliver in person (like a sales sheet at a trade show), then online/web may be your best bet. If it needs to be mailed, that’s something you need to determine as well.
Will it be “evergreen” or revised often? A web page or other online format is far easier (and less expensive) to update than is a print piece.
Who is your audience? Does it get all of its information online? Is this an in-person sales type of relationship? You need to know how your target market best accesses and digests its information.
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“Marketing is merely a civilized form of warfare in which most battles are won with words, ideas, and disciplined thinking. ”
– Albert W. Emery
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ALLISON RECOMMENDS:
→ Is your marketing budget limited?
→ Do you feel no one can market your business as well as you?
→ Do you like to write, but just need some guidance and tools to write for marketing?
You’ve come to the right place!
I invite you to experience my book, Do-It-Yourself Copywriting Guaranteed To Ignite Sales & Explode Your Business.
 Developed for small business owners, entrepreneurs, coaches, VAs (virtual assistants) and consultants who write their own copy, this no-nonsense, no-hype DIY (do it yourself) guide is guaranteed to make your copywriting and overall marketing efforts more polished, professional and powerful than ever.
Packed with real tools and techniques for writing for marketing the right way, this book is GUARANTEED to jump-start your marketing efforts immediately.
Available next week!
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