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WHAT WE'RE FEATURING TODAY BLOG GHOSTWRITING Everyone wants one, but no one wants to write it. We’ll research your business, industry, competitors, audience. Then we’ll write and post blog entries that inform your audience, encourage increased web traffic and elevate you to expert status.  Click here to learn more.

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OPTIMIZED PRESS RELEASES

Looking for a press release or a press kit that will give you lots of “bang for your buck”?

What you need is Optimized Press Releases and know what will be the cost for a press kit – Press releases that use keyword copy optimized for search engines to get media attention that forwards your marketing goals. More and more companies are recognizing the power of natural search engine results. In fact, news engines are becoming a strategic component of Internet marketing strategy and the Internet has emerged as the favorite choice for news, information and publicity.

You already know how releases can help your business. But if you want online press releases to work harder for you, they should be optimized with the right keyword content.

Optimized press releases can:

• Add traffic to your site from clients searching for your product

• Provide improved rankings and raise your press presence, and

• Increase your brand awareness.

Writing effective press releases..

will help you get ranked in news search engines like Google or Yahoo!. Millions of visitors, including journalists, search these sites regularly.

Website copywriting and business writing professionals..

know exactly how and when to optimize the release so your target audience will find your release.

Plus, editors looking for new story information may contact you based solely on your online press releases being properly optimized. One caveat, however, is to ensure the release is well written and easy to understand…something a professional copywriter will know exactly how to do.

Optimized press release copywriters know how to target your audience, build awareness of your brand, target new customers and build your reputation. Written properly, optimized press releases will drive more potential clients to your site via carefully chosen keywords.

Here’s how professional copywriters optimize press releases for the search engines:

• They research keywords for your target audience/subject matter.

• They add these keywords strategically within the press release copy with links back to your site.

• They ensure the first 250 words of your content are optimized.

Optimized press releases will give you significantly increased traffic from potential clients along with listings in the top news search engines.

Professional copywriters also know how to get the press releases get to the search engines. The most direct way is to put the release on your website and add a link to it from a page already indexed by the search engines. Another efficient method is submitting it to an online press release service.

But probably the most efficient way to optimize your press releases is by using e-press release kits, like those offered by Get It In Writing, Inc., a group of copywriters known for their outstanding expertise in writing powerful, influential copy, that will give you an optimized, professional, ready-to-go, e-mailable and printable finished product fast. (Click here to purchase your e-kit today.)

Companies on the move – no matter the size – have press kits on-hand. So when a publication or organization wants to publicize your business, you’ll be ready to grab the opening to let the public know what you’re about. Now a powerful, effective and, best of all, completely affordable e-Press Kit tool including optimized online press releases is at your service.

Contact us today to get started on your e-Press Release Kits!