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A graduate of the University of Pennsylvania (B.A. in English) and Columbia University (M.S. in Journalism), Allison has worked as a writer and marketing professional since 1993 and as a full-time business owner with Get It In Writing, Inc. since 2001. She is well- and widely known as one of the most honest, experienced, innovative and freshest voices in copywriting and marketing today. Allison has worked, written and consulted for hundreds of publications and organizations, including Bloomberg News, J. Walter Thompson, Ruder-Finn, Business Wire and a wide range of health, financial and law professionals, women's organizations, service providers, communications companies and individuals. Allison, whose goal is to make copywriting instruction and DIY copywriting skills available to all businesspeople, maintains companion websites at DIYCopywriting.com and CopywritingforVAs.com. She is also co-founder of the web’s #1 destination for working moms WorkingMomLifeline.com. Allison speaks and writes on a number of topics related to copywriting, marketing and working moms. Allison, who is based in Boca Raton, Florida, is a speed reader, wanna-be runner, foreign film enthusiast and sometime-people person. She is a devoted mom to her son and daughter. And in her “spare” time, Allison is writing a funny (yes, funny) memoir of growing up as the grandchild of Holocaust survivors. |
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